Mon, 20 Apr 2009 | By Danielle Long

Britain’s Got Talent sensation Susan Boyle has helped boost traffic to ITV.com by more than 700% with video views already outstripping last year’s final.

The Scottish singer, who has attracted worldwide attention for her appearance on the talent show and notched up more then 35m views on YouTube, has also helped boost the average daily unique users to ITV.com by 770% year on year to 1.4m users.

ITV.com’s Britain’s Got Talent site, created by FremantleMedia Enterprises and @www, has also seen huge growth in page views up 622% to 7.6m while video views jumped from 402,658 in 2008 to 4m, an increase of 721%.