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Content Targeting & Site Optimization Supplier Showcase

July 10, 2009 in Events

Date: 29th October 2009 (1:30pm – 6:00pm)
Venue: 76 Portland Place, London, United Kingdom
Duration: About 5 hours
Cost: Free to Members and those who register to attend

Overview

Save time and effort when choosing partners and suppliers to help you target your onsite content to drive higher conversion rates. Rather than researching all the providers yourself and having to organise initial presentations before identifying a shortlist, attend this event which showcases leading suppliers.

It’s free to attend and will give you an excellent insight into the current market place, who specialises in what, how they charge for their services, what the latest developments are etc.

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SEO Supplier Showcase

July 10, 2009 in Events

Date: 1st October 2009 (1:00pm – 5:00pm)
Venue: 76 Portland Place, London, United Kingdom
Duration: About 4 hours
Cost: Free to Members and those who register to attend

Overview

Save time and effort when choosing your SEO and natural search partners and suppliers to help you raise your rankings above those of your competitors.

Rather than researching all the providers yourself and having to organise initial presentations before identifying a shortlist, attend this event which showcases leading suppliers.

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User Experience Supplier Showcase

July 10, 2009 in Events

Date: 17th September 2009 (1:30pm – 6:00pm)
Venue: 76 Portland Place, London, United Kingdom
Duration: About 5 hours
Cost: Free to Members and those who register to attend

Overview

Save time and effort when choosing User Experience agencies and suppliers. Rather than researching service providers yourself and having to organise initial presentations before identifying a shortlist, attend this event which showcases leading suppliers that can help improve the usability and conversion rates for your website.

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Online Marketing Masterclass 2009

July 10, 2009 in Events

Date: 18th November 2009 (9:00am – 5:30pm)
Venue: Congress Centre, London, United Kingdom
Duration: 1 day
Cost: £330.00

Overview

In just one day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what’s available as part of your online marketing toolbox, what works best, and how to measure and optimise performance.

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How to deal with discount codes in the checkout process

July 10, 2009 in News Roundup

 Coupons and voucher codes can be an effective acquisition and marketing tool, especially in the current economic climate, but are there drawbacks for retailers in terms of abandonment rates?

In a recent US cart abandonment survey, 27% of consumers said they had left the purchase process to look for coupons elsewhere. The survey did not make this point clear, but it’s likely that many were prompted to search for discounts after seeing the promotional code box during the checkout process.

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Search Party: Just How Can Marketers Keep Up With the Search Revolution?

July 10, 2009 in News Roundup

It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up.

The search engine market looks set for a shake up after the market leaders – Google, Yahoo and Microsoft – all announced new functionality. As competition between the main three engines heats up new players have recently entered the arena, including Oparla and semantic search tool Wolfram Alpha, each promising a different search experience in a bid to attract users.

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Google to launch operating system

July 10, 2009 in News Roundup

Google

Google

Google is developing an operating system (OS) for personal computers, in a direct challenge to market leader Microsoft and its Windows system.

Google Chrome OS will be aimed initially at small, low-cost netbooks, but will eventually be used on PCs as well.

Google said netbooks with Chrome OS could be on sale by the middle of 2010.

“Speed, simplicity and security are the key aspects of Google Chrome OS,” the firm said in its official blog.

The operating system, which will run on an open source licence, was a “natural extension” of its Chrome browser, the firm said.

The news comes just months before Microsoft launches the latest version of its operating system, called Windows 7.

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Bing now bigger than Twitter (in the US)

July 10, 2009 in News Roundup

LONDON – Bing, Microsoft’s new ‘knowledge engine’ has attracted nearly 50 million unique users in the month since its launch, making it bigger than Digg, Twitter and CNN, according to research.

Bing now bigger than Twitter in the US

Bing now bigger than Twitter in the US

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Publisher auctions 'perpetual' online ad on eBay

July 10, 2009 in News Roundup

LONDON – Dare Comics has found a novel way of monetising its online content, holding a one-time eBay auction for a ‘perpetual’ display ad that will run in every digital comic book the company ever publishes.

Dare Comics auctions off 'perpetual' online ad

Dare Comics auctions off 'perpetual' online ad

The ad will occupy a single 6.5 x 10 inch full-page of a PDF file, which is how Dare publishes its comic books online. Copy and creative can be changed up to 12 times a year in co-ordination with the release of new issues.

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Delivering Digital Marketing

July 10, 2009 in Features

Following on from last month’s article about Monetising Online Vide0  this feature by Karin von Abrams, Senior Analyst at eMarketer, looks at the uptake of video on demand (VOD) compared with traditional TV viewing.

eMarketer Senior Analyst
eMarketer

The two-day DDB conference in London, sponsored by Broadcast magazine, brought together representatives of the UK government, the BBC, BSkyB, ITV, Virgin Media and other broadcasters with executives from Hulu, NBC Universal and Google. Media agencies and consultancies also took part.

Inevitably, the spotlight was on the relationship between TV and online viewing.

First, some remarkable facts:

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