by admin
August 30, 2009 in Micro-Bites
Lateral Thinking
Q A man and his son are driving to watch the football. They have a car accident. The father is killed instantly. His son survives but is in critical condition. He is rushed to the hospital and prepped for surgery. The surgeon enters the operating room, looks at the boy and says, “I can’t operate on this boy. He’s my son. Nothing supernatural happens and he does not have a second family.”
by admin
August 30, 2009 in Micro-Bites
Profile
David Em is one of the first artists to make art with pixels.[1] He was born in Los Angeles and grew up in South America. He studied painting at the Pennsylvania Academy of the Fine Arts and film directing at the American Film Institute.
by admin
August 30, 2009 in Micro-Bites
Quote
“National borders aren’t even speed bumps on the information superhighway.”
Tim May
by admin
August 30, 2009 in Micro-Bites
Definition
A zoom adjustment ring found on many digital video recorders and digital cameras. Zoom rings enable motorized zoom that allows you to change the focal length in real-time as you shoot.
by admin
August 29, 2009 in News Roundup
Internet criminals might be rethinking a favourite scam for stealing people’s personal information.
A report due from IBM shows a big drop in the volume of “phishing” emails, in which fraud artists send what looks like a legitimate message from a bank or some other company.
If the recipients click on a link in a phishing email, they land on a rogue website that captures their passwords, account numbers or any other information they might enter.
IBM’s midyear security report found that phishing accounted for just 0.1 per cent of all spam in the first six months of this year. In the same period in 2008, phishing made up 0.2 per cent to 0.8 per cent of all spam.
by admin
August 29, 2009 in News Roundup
For centuries, Leonardo da Vinci’s “Mona Lisa” and her enigmatic smile have inspired as much speculation as admiration. Now she’s ready to answer questions – in Mandarin.
A digital, interactive version of the renowned 16th century painting is one of 61 high-tech replicas breathing life into classical and ancient art works in the “World Classic Interactive Arts Exhibition” which opened in Beijing last week.
These recreations of works by old masters and renowned modern painters were crafted by a South Korean gallery. Exhibition organizer Wang Hui said it took two years of preparation and a hefty investment to bring the works to China.
by admin
August 29, 2009 in Features
Know your audience
Many marketers now comfortable with social media and the power of online product reviews have also started to lose their timidity about approaching bloggers.
In fact, some women bloggers report marketers may be becoming overeager.
Ketchum, conducting a survey of registrants for July’s annual BlogHer conference—billed as the largest gathering of female bloggers in North America—found that nearly one-half of respondents were contacted by PR professionals weekly. A further 30% got such messages on a daily basis.
Some of that contact, however, appears to be unwanted. Respondents to the Ketchum study indicated that marketers were not doing the necessary research when looking to stir up online word-of-mouth about their products.
by admin
August 29, 2009 in Features
The right kind of contact
Blogging has become a major social media marketing phenomenon over the years—so much so that even the US Federal Trade Commission is considering rules for bloggers to follow when working with marketers. Worldwide research from Text 100 shows just how close that relationship has become.
Nearly nine in 10 US bloggers told Text 100 they welcomed contact from PR firms or corporations with information, comments or suggestions. E-mail was bloggers’ preferred means of contact, especially in the US.
eMarketer
by admin
August 29, 2009 in Features
Measurement remains a challenge
The social media marketing bandwagon is filling up, according to the “2009 Marketing Industry Trends Report” from Equation Research. The survey of US brand marketers found the majority already using social media.
Some marketers were planning on adding social media activities over the next year, including 15% of respondents in businesses with fewer than 50 employees and 24% of those whose companies had at least 500 workers. But most brand marketers interested in social media were already using it.
by admin
August 29, 2009 in News Roundup
Spotify iPhone app
Apple has given the green light to the highly anticipated Spotify iPhone app, enabling users to access the popular music streaming site via their phone.
The move will allow premium subscribers in the UK, France, Spain, Finland, Norway and Sweden to download Spotify for free from the App Store.
The Spotify blog said, “Spotify on the iPhone will include many of the features our users enjoy on the desktop, with the added advantage of letting you listen to your playlists even when you haven’t a network connection, for instance when on a plane or the Underground.”
