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Web Marketing Executive

September 10, 2009 in Jobs

Company: Sharpe Recruitment

Salary: £18k – £23k

DESCRIPTION

A great opportunity for an online marketing executive to take the next step in their career and work within the digital marketing team for an established organisation based in North Shields.
As Web Marketing Executive you will support the Web Marketing Manager in delivering the way in which the organisation maximizes revenue and yield through efficient online advertising, promotion and affiliate marketing.

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Business Development Manager

September 6, 2009 in Jobs

Company: Concept Personnel

Reference: 8812903

Salary: Negotiable

Description:

Our client is a digital agency based in the heart of the city of Newcastle upon Tyne. They have an exciting vision and a strategy for growth moving forwards and in order to facilitate this are looking to bring in a key member of staff to help them further develop and implement their development plans.

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N.Y. Toy Store Mobilizes A Scavenger Hunt – Kidrobot

September 6, 2009 in News Roundup, Uncategorized

kidrobot

It’s that time of year when fashion houses come out with fall fashion “look-books” that showcase their lineup of clothing, collectibles and accessories. One firm, Kidrobot, with stores in New York, San Francisco, Los Angeles, Miami and Dallas, and global distribution, is using a different approach to promote its designer toys.

The small New York firm is using a digital idea that is big in Japan to get people engaged in a lighthearted way with the Kidrobot brand: QR codes.

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Green Day

September 6, 2009 in News Roundup, Uncategorized

Green Day

Green Day recently launched their new album, 21st Century Breakdown, with something drastically different than any of their previous albums—a QR code!

That’s right. Green Day decided to promote their music through QR codes. In addition to the cover of their CD, Green Day has strategically placed QR codes on magazine ads, posters, stickers, and even on buses! By scanning their QR code, fans are directed to an exclusive mobile site where they can listen to music, watch videos, connect with other fans, and even download their recently released hit, Know Your Enemy, to your phone!

Because of Green Day’s popularity in the US, it will no doubt help in spreading QR codes to the States. Since the cost of advertising is rising, QR codes are a great way to fit a lot of information in a tight space. In addition, QR codes have proven to be a traceable form of marketing propaganda, easily providing statistics on who has used them and where.

Cross posted from www.qrme.co.uk

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Coca Cola

September 6, 2009 in News Roundup, Uncategorized

Coca-Cola have launched a QR code campaign in Japan to promote two new Coca-Cola tea drinks. Ads show a QR code and if this is photographed with a mobile phone, the photo can then be shown to a vending machine that will distribute a free tea.

Vending machines are everywhere on the streets of Japan and a large number have mobile payment mechanisms. The following photo from Hirosan shows how Japanese vending machines are set up for mobile scanning and mobile payment:

Coke

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M&S

September 6, 2009 in News Roundup, Uncategorized

M & S

Some M & S customers will be able to use QR codes with their camera phones in selected stores

Leading retailer trials QR codes for mobile interaction – August 12, 2009

UK consumers shopping at a selected number of Marks & Spenser’s (M&S) stores will be able to use their camera phones to scan QR codes on a small range of items. The code will then direct the user to access the Food To Go mobile web site that features a range of content and voucher codes to claim against future purchases.

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Quick Response – are you QR clued up?

September 6, 2009 in Features

quick response

http://www.youtube.com/watch?v=pZtXgvxVsrY

If you have ever been to Japan or Korea there is a good chance that you will have come across people taking photos on their mobile phone of posters or groceries or even phone booths. It’s not hit the UK with any strength yet but this is a sign that QR codes are on their way. They have wide appeal in the Far East and are appearing on everything from CDs to soft drinks cans, biscuits to fashion catalogues.  If you’re not already QR-familiar then here’s what you need to know. QR codes are a way of instantly getting information on your mobile about any product or service they see around with a code. Confused??? Look at the video below:

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Quantum computer slips onto chips

September 6, 2009 in News Roundup

QuantumResearchers have devised a penny-sized silicon chip that uses photons to run Shor’s algorithm – a well-known quantum approach – to solve a maths problem.

The algorithm computes the two numbers that multiply together to form a given figure, and has until now required laboratory-sized optical computers.

This kind of factoring is the basis for a wide variety of encryption schemes.

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Cut down on cables

September 6, 2009 in News Roundup

Let’s face it, the problem with even modestly sized home entertainment systems these days is the cables.

No one wants speaker cables snaking around the room and no one likes the look of an exposed aerial socket on the wall. If there’s one area that looks like the proverbial explosion in the spaghetti factory, it’s the back of the electronics stack.

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Not enough Facebook friends? Buy them

September 6, 2009 in News Roundup

Who says you can’t buy friends? An Australian online marketing company is selling friends and fans to Facebook members after offering a similar service to Twitter users.

Advertising, marketing and promoting company uSocial (usocial.net) said it was targeting social networking sites because of their huge advertising potential.

“Facebook is an extremely effective marketing tool,” Leon Hill, uSocial CEO, said in a statement.

“The simple fact is that with a large following on Facebook, you have an instant and targeted group of people you can contact and promote whatever it is you want to promote,” he added.

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