Coca-Cola have launched a QR code campaign in Japan to promote two new Coca-Cola tea drinks. Ads show a QR code and if this is photographed with a mobile phone, the photo can then be shown to a vending machine that will distribute a free tea.

Vending machines are everywhere on the streets of Japan and a large number have mobile payment mechanisms. The following photo from Hirosan shows how Japanese vending machines are set up for mobile scanning and mobile payment:

Coca-Cola News Japan has more details of the promotion and shows both the new tea products and instructions on how to redeem the free drinks from vending machines:

cross posted from www.nickburcher.com