Company: Sharpe Recruitment

Salary: £18k – £23k

DESCRIPTION

A great opportunity for an online marketing executive to take the next step in their career and work within the digital marketing team for an established organisation based in North Shields.
As Web Marketing Executive you will support the Web Marketing Manager in delivering the way in which the organisation maximizes revenue and yield through efficient online advertising, promotion and affiliate marketing.

MAIN DUTIES & RESPONSIBILITIES

• Work with the Web Marketing Manager to implement all search engine marketing activity including new campaigns, keywords, ad copy, price points and links. Ensure any keyword gaps are identified.
• Support the Web Marketing Manager with campaign management and implementation of all online campaigns and promotions including online media activity.
• Implement effective affiliate marketing plans to maximize this cost effective channel to the full including promotions, incentives, building relationships, motivating affiliates and building a strong presence on forums, directories and blogs.
• Work with the Web Content Executive to integrate SEM and SEO fully and maximise rankings for SEO and distribution development for SEM.
• Work with the Sales team to support the online partner channels with marketing collateral and expertise in Web Marketing
• Work with online agency and Web Marketing Manager to ensure link building and Online PR are maximised to deliver revenue and support SEO rankings. Including writing and re-purposing releases for online syndication.
• Implement online initiatives to maximise the growth in social online media and user generated content. Monitor these to identify brand use and report findings.
• Monitor brand bidding on all search engines and potential click fraud on a regular basis and highlight findings to Web Marketing Manager and Head of UK Marketing.
• Implement any new media activity including potential mobile marketing and developments particularly driven by Google.
• Ensure the brand and product range are effectively and accurately communicated online within brand guidelines and budget. Ensure all content is correct on inbound links, and directories.
• Create artwork for online campaigns to support marketing activities, sales and the affiliate channel using desk top publishing software.
• Support the Web Marketing Manager to manage online agencies and online suppliers to maximise low cost production and campaign effectiveness including briefing in requirements.

• Update all online campaign results on a weekly basis using relevant MI packages or through liaison with online agency highlighting insights to enable management direction and decisions.
• Support the Web Marketing Manager to gain insights from all online analytics / tracking packages including Hitwise to improve Web Marketing activities and understanding of competitors.
• Work with the Brand Marketing team to feed in insights into key words for use in communication and PR material.
• When workload requires support the Web Marketing team with web content and editing activities and the rest of the marketing team with proofing and campaign activity as required.
• Support the Web Marketing Manager with ad-hoc administration including affiliate commissions and updating weekly/monthly planning and presentation information.
• Provide administrative support to the Head of Marketing on an ad hoc basis including presentation creation, reporting and planning activities.

• From defined brand guidelines, ensure all marketing activities are delivered in an integrated fashion to support brand, are within budget and centred on delivering the business target

Sharpe Recruitment is a North East based consultancy with offices in Middlesbrough, dedicated to placing professionals in rewarding jobs throughout the region across a variety of disciplines including Digital Media, Online Marketing, Creative Advertising, Sales, PR & Marketing, IT and Business Operations.

If you are interested in the advertised position please apply through the requested method and we will be in touch shortly with regards to your suitability for the role.

PERSON SPECIFICATION