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Definitions:

October 13, 2009 in Micro-Bites

Social Media Optimisation – Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site

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Definitions:

October 13, 2009 in Micro-Bites

Doppelblogger – Slang term used to describe a blogger who plagiarizes the content of another blogger.

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Quote

October 13, 2009 in Micro-Bites

Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks.  ~Author Unknown

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PARTNERSHIP GIVES DIGITAL BOOST TO JOBSEEKERS

October 13, 2009 in News Roundup

A NICHE recruitment company has turned to digital experts who work with industry giants including Coca-Cola and P&G, to give job seekers instant online access to the cream of the region’s creative jobs.

Advertising, marketing and digital media recruitment specialist Concept Personnel commissioned Tyneside-based Industrial Strength to create a new website to serve its clients and candidates across the North East and Scotland.

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An Equation for Getting More Traffic from Twitter

October 12, 2009 in News Roundup

The Math of Optimizing Tweets for Increased Retweeting

Back in June, Hubspot shared data, which indicated that about one and a half percent of all tweets were retweets. I’d be surprised if that number hasn’t increased in the last few months. More people are adopting Twitter and becoming familiar with the Twitter culture. More tools have come out, which cater to the easy re-tweet. More sites have adopted retweet buttons, such as the one from Tweetmeme. I seriously doubt people are retweeting less.

We’re still waiting on Twitter to incorporate the retweet feature onto Twitter.com. Once that happens, retweeting is almost certainly going to go up significantly. According to the rough sketch Twitter provided a while back, there will be a retweet option by the reply option on all individual tweets.

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Court order served over Twitter

October 12, 2009 in News Roundup

The High Court has given permission for an injunction to be served via social-networking site Twitter.

The order is to be served against an unknown Twitter user who anonymously posts to the site using the same name as a right-wing political blogger.

The order demands the anonymous Twitter user reveal their identity and stop posing as Donal Blaney, who blogs at a site called Blaney’s Blarney.

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Flash moves on to smart phones

October 12, 2009 in News Roundup

phonesOne of the most common technologies for watching video on a computer will soon be available for most smartphones.

Flash software is used to deliver around 75% of online video and is the key technology that underpins websites such as YouTube and Google Video.

Until now, many smartphones and netbooks have used a “light” version of the program, because of the limited processing power of the devices.

The new software is intended to work as well on a smartphone as a desktop PC.

Adobe, the maker of Flash, said it should be available on most higher-end handsets by 2010, although Apple’s iPhone would continue not to use the software.

“The sort of rich apps we now see being delivered on PCs will now be coming to the phone,” Ben Wood, director of mobile research at analyst firm CCS Insight, told BBC News.

“You’ll be able to access a lot of the cool stuff that web designers are coming up with.”

Web boom

-Flash is one of the most common pieces of software installed on computers.

-It is found on about 98% of PCs and almost 75% of all online video is delivered using the software, according to Adobe.

-It powers services such as the BBC iPlayer and around 70% of web-based video games.

-However, until now, the full version of the software has not been available on smartphones.

-Instead, users have had to use Flash Lite, a stripped down version of the media software that does not make the same demands of the device’s memory or processor.

-Flash Lite is currently installed in around 40% of all new mobile phones and will continue to be offered on lower-end handsets, Adobe said.

-Flash 10.1, as the new software is known, had been developed because the mobile web was “booming”, said Mr Wood.

In addition, he said, developers and users demanded a consistent web experience from desktop PC to smartphone.
“We’re addressing that need,” said Anup Muraka of Adobe.

“Years ago, browsing on smart phones was almost non-existent – nobody was worried about desktop experiences on phones,” he added.

“But a tremendous level of capability has been added to these devices in recent years and as a result that has changed.”

A recent report by CCS Insight predicted that by the end of 2009 44% of mobile users will access data via their handsets, whilst smart phones are expected to account for around 17% of the more than one billion handsets shipped during 2009, according to forecasts.

“[Mobile phones] have gone from being a voice device to a very visual device that you hold in front of you,” said Mr Wood.

Apple anomaly

The new software supports high-definition video and can also be used with touchscreen devices.

It is the first major product of an initiative known as the Open Screen Project, which aims to create a flexible media platform for films and games that can run on any device – from set top boxes to mobile phones.

The intention of the project is to develop flexible software that will mean developers will only have to write code once, rather than tweaking it for different platforms.

The Open Screen Project is backed by nearly 50 companies including Google and Nokia.

The new software will be available for Windows Mobile, Palm webOS and desktop operating systems including Windows, Macintosh and Linux later this year.

Trial software for Google Android and the popular Symbian operating systems are expected to be available in early 2010.
However, it will not be available for the Apple iPhone, according to Mr Muraka.

“We’re going to need Apple’s cooperation,” he told BBC News. “At the moment Safari (Apple’s web browser) doesn’t support any kind of plug-in [on the iPhone].”

“But we’d love to see it on there.”

Mr Wood said he thought that time would come soon.

“As momentum builds, I think Apple will have little choice but to embrace it [Flash],” he said. “Watch this space.”

Apple did not respond to requests for comment.

Source – BBC

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IBM undercuts Google with cheap cloud email service

October 12, 2009 in News Roundup

IBM is trying to stymie Google’s expansion into the business software market.

IBM is now selling a bare-bones email service to companies for $36 (£23) annually per worker, undercutting a more comprehensive package of software applications that Google sells for $50 (£31) per user annually.

For that slightly higher price, Google is offering 25 times more storage: 25 gigabytes per account compared to IBM’s 1 gigabyte per mailbox.

Google also throws in word processing, spreadsheet and presentation applications, as well as a video channel. None of those features are included in IBM’s package.

Even so, IBM believes its service, called LotusLive iNotes, can beat Google because it has a much larger sales force and relationships with corporate customers going back long before Google co-founders Larry Page and Sergey Brin were even born in 1973.
“This is trouble for Google,” said Gartner analyst Matthew Cain.

IBM is responding to the increasing corporate demand for inexpensive email that’s run on computers owned by an external supplier instead of the company relying on the service. This approach has become trendy enough to get its own catch phrase – “cloud computing.”

Google has emerged as one of cloud computing’s chief boosters as it tries to generate more revenue from sources besides its dominant internet search engine, which serves as the hub of the web’s most profitable advertising network.

After finding little initial success when it began peddling corporate email in early 2007, Google’s sales pitch has been resonating with more companies looking for ways to save money.

Other email providers also are making inroads with similar discount services, so much so that the technology research firm Gartner predicts about 20 per cent of US companies will run at least some of their email through web browsers by 2012.

Without providing specifics, Google says its corporate users now number in the “hundreds of thousands.” Some companies, including Fairchild Semiconductor International, switched from IBM’s premium email service that costs substantially more than web-based email.

Now, IBM is counter-punching. IBM thinks the timing for its email alternative is ideal, given that Google’s service suffered a highly publicised outage that locked out corporate customers for nearly two hours last month.

“Candidly, Google has shown itself to be weak” in some areas of email, said Sean Poulley, an IBM executive overseeing the company’s email service.

“There is a world of difference between supporting a consumer-grade service and a business-grade service.”
Dave Girouard, who oversees Google’s email and other services tailored for companies, responded that Google will learn the ins and outs of selling software to businesses more quickly than IBM will adapt to cloud computing.

He said Google isn’t planning to lower its prices.

What’s more, IBM probably will face some of the same financial conflicts confronting any long-established vendor trying to cater to a new, less expensive niche in its market.

IBM and other rivals, such as Microsoft, stand to make more money selling more sophisticated email services and software applications that are installed in the computers maintained by the customers.
That means IBM runs the risk of making less money if most of its customers switch to the newer approach, with email hosted off their premises.

But by keeping the storage limits relatively low and skimping on other email features, IBM has narrowed the field of businesses likely to buy the service.

IBM expects the customers to include small and medium-sized businesses, or larger companies whose employees who aren’t tethered to an office desk.

Source – Independent

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Comparethemarket premieres ad on Facebook

October 12, 2009 in News Roundup

comparethemarketComparethemarket.com has revealed a new TV advertising campaign today, exclusively via Facebook. The advert continues the comparison site’s ‘Comparethemeerkat.com’ campaign starring meerkat Aleksandr Orlov.

Orlov is again highlighting the difference between Comparethemarket.com and Comparethemeerkat.com, this time from the comfort of a “soothing Jacuzzi bath”.

The advertising campaign included a series of teasers on Facebook which detailed Orlov and his meerkat IT expert Sergei working on a ‘special project’.

The meerkat revealed via a status update to Facebook friends and fans that the new advert would premiere on Facebook at 9am on 2 October before it airs on TV.

“It finally time for announcing. Special project is, drum rolls please… new televisions advertisement! Keep glueing eyes to screens – special viewings tomorrow!”

The Meerkat is also inviting consumers to ask him questions today via a web chat with daily newspaper Metro.

The integrated campaign is created by Vallance Carruthers Coleman Priest (VCCP).

The star of Comparethemarket’s adverts has over 600,000 friends on Facebook.

Source – Marketing Week

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Tory Party launches online campaigning network

October 12, 2009 in News Roundup

David_CameronThe Conservative Party has launched an online network for its supporters to help them become more involved in campaign activity ahead of next year’s General Election.

MyConservatives.com, which went live today (2 October), encourages users to create personal profiles, select individual and multiple campaigns to support and promote, as well help raise funds for candidates. Members can also connect with others to co-ordinate campaigning activity, such as door-knocking and canvassing.

The Conservative Party is looking to replicate the role online played in the election of Barack Obama as US President last year.
Party leader David Cameron said, “MyConservatives is a first in UK politics and probably the most advanced party political campaigning network of its kind outside America. Although the General Election is still likely to be months away, the campaign to gear up our supporters and give them simple-to-use tools to make campaigning easier is already underway and MyConservatives represents a big part of that.”

The site was developed by digital agency LBi and overseen by the Conservatives’ online head Rishi Saha.

Source – Marketing Week