Josh Warner, the president and founder of brand video distributor Feed Company, listed his choice of the 10 most innovative viral video ads of 2009.

He wrote on Mashable.com: “2009’s crop of top viral video advertisements show us that people are willing to embrace a host of creative approaches on the social video Web, from beguiling mini-films, to user-generated advocacy, to YouTube (YouTube) celebrity endorsers, to elaborate commercial-grade productions. That’s good news for creators.”

“Regardless of the approach, the key for marketers is a solid understanding of what a brand is, who is the brand’s audience, and what moves them. Strangely enough, this formula sounds like traditional advertising. This year’s Top 10 is certainly a glimpse of how the viral video ad business is evolving, and as marketers, what we can learn from that evolution.”

Visit Mashable website to see the ads that made the list:
http://mashable.com/2009/12/07/viral-video-ads/

via The 10 Most Innovative Viral Video Ads of 2009 by Josh Warner