Date 3rd March 2010 (9:00am – 6:00pm)
Venue Park Lane Hotel, London, United Kingdom
Duration 1 day
Cost Free to Members and those who register to attend

Overview

Digital Cream, now in its fourth year, is an invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what’s working and what’s not.

It’s a ‘hands-on’ participatory event: you will network and learn through specialist discussion, roundtables and debate.

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

So the specific agenda for each topic roundtable will depend on the input of the delegates.

Choose your Topics

Following are the list of topics for discussion – when booking you can choose any 3 from these. If there is a topic you’d like to discuss which is not listed here then you can suggest it when registering.

* Behavioural targeting and online advertising
* Ecommerce Platforms to improve conversion
* Email Marketing
* Integrated search (PPC/SEO)
* Managing Digital Channels – staffing, budgets and planning routes
* Multichannel Marketing – channel mix, measurement and ROI
* Online lead generation and customer acquisition
* Online PR
* PPC (Paid Search) Marketing
* SEO
* Site Optimization and Multi Variate testing
* Site Search & Merchandising
* Social Media & Monetization techniques
* User Experience
* Web Analytics & Optimisation

Programme

09:00 – 09:30 Registration and coffee

09:30 – 11:00 1st roundtable session

11:00 – 11:30 Morning coffee & networking

11:30 – 13:00 2nd roundtable session

13:00 – 14:30 Lunch and P2P networking

14:30 – 16:00 3rd roundtable session

16:00 – 16:15 Closing Comments – Ashley Friedlein, CEO Econsultancy

16:15 – 18:00 Drinks reception & networking

Who should attend?

Digital Cream is free to attend for senior client-side digital marketers – particularly those working for FTSE 350 companies, leading pureplays and the public sector.

Delegates will have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Cost details

This event is free to attend but is by invitation only and is for senior client-side digital marketers only.

Enquiries

Contact Charlie Salter charlie.salter@econsultancy.com or 0207 269 1463 for details.

For sponsorship enquiries, please contact:

Mark Thompson at mark.thompson@econsultancy.com or 0207 269 1461 or

Adam Candlish at adam.candlish@econsultancy.com or 0207 269 1460

via Digital Cream 2010 | Conferences | Events | Econsultancy.