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Can the iPad create a new market?

January 29, 2010 in News Roundup

ipadApple’s iPad is claiming to have combined the benefits of a laptop and a smartphone.

The much-awaited launch event on Wednesday was followed by speculative articles contemplating the potential of the newest gadget in the iFamily.

Claiming to take the browsing experience to another level, the iPad will – as Steve Jobs modestly put it – enable you to “hold the whole web in your hands”.

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The power to surprise – Kia Motors

January 28, 2010 in News Roundup, Uncategorized

kia_website

Kia Motors (UK) needed a stunning new website that embodied their brand promise the ‘Power to Surprise’ – and turned to digital specialists E3 to help.

The site had to persuade users to reassess their preconceptions of the brand and create desire for the cars. Combined with this, the site needed to deliver maximum sales during extremely tough trading conditions.

E3 persuaded Kia that digital marketing directly influences car buying behaviour. Rather than cutting back their budget, Kia decided to increase their online spending.

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New BBC series looks into the digital world

January 28, 2010 in News Roundup

virtual_revolution_446x251 (1)Celebrating twenty years of the internet, ‘The Virtual Revolution’ explores how the web is continuing to reshape our lives.

The four-part series kicks off on Saturday 30 January focusing on the extraordinary rise of blogs, Wikipedia and YouTube; tracing “an ongoing clash between the freedom the technology offers us, and our innate human desire to control and profit”.

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Quote

January 25, 2010 in Micro-Bites

Quote

Quote

Spending an evening on the World Wide Web is much like sitting down to a dinner of Cheetos. Two hours later your fingers are yellow and you’re no longer hungry, but you haven’t been nourished.  ~Clifford Stoll

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Profile: Charles Babbage

January 25, 2010 in Micro-Bites

Profile

Profile

Charles Babbage (1791 – 1871) was a British mathematician who invented the concept of a programmable computer.

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Definition: CGM

January 25, 2010 in Micro-Bites

Definition

Definition

Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, CGM encompasses opinions, experiences, advice and commentary about products, brands, companies and services — usually informed by personal experience — that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.

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Lateral thinking

January 25, 2010 in Micro-Bites

Lateral Thinking

Lateral Thinking

Q: The telephone rang in the middle of the night and the woman woke up. When she answered it the caller hung up. The caller felt better. Why?

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Tweets straight from space

January 25, 2010 in News Roundup

space_tweetThe “ultimate wireless connection” gave NASA astronauts the chance to send the first ever live tweets directly from space last week.

The astronauts were previously relying on ground support personnel in their tweeting but, thanks to a personal web connection, the astronauts can now surf and share their thoughts straight from outer space.

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Geordie leading web campaign for ‘40s comedian

January 25, 2010 in News Roundup

tommytrinder

North East comedian, Ross Noble, is leading a social media campaign to put little-known funnyman Tommy Trinder at the top of a Channel 4 poll.

According to an article by The Independent, modern comedians want to see Trinder, who kept the nation smiling throughout the war years, featured in the new programme listing the top 100 comedians in the world.

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Website Technical Developer – ASP.NET C#

January 25, 2010 in Jobs

Salary: £25k – £35k depending on experience
Location: Newcastle upon Tyne

Description:

Would you like to progress your technical website development career? Do you live in the Newcastle area and work for a creative, web development team where you feel you are undervalued and the position you’re in lacks progression? Have you got lots of technical backend development experience in ASP.NET? Then this will be the ideal role for you to take a step up into a senior role within an award winning, well established creative agency.

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