A Tyneside firm has been appointed as Northern channel partner to bring UK’s first ‘glasses free’ 3D system to the region, the bDaily reports.

The Luminis system delivers 3D images to the naked eye using ‘lenticular’ screen technology. Transparent, cylindrical lenses will project light in acute angles to generate different images to each eye. Up until now, 3D has required two eyes seeing two different images.

The technology is brought to the North East by Blaydon communications.

Paul Dougherty, Blaydon communications managing director, said that the technology is a huge step forward in terms of sale and signage.

He said: “The effect of 3D is particularly stunning since you are not expecting it; we are all conditioned to expect 3D only when wearing special glasses.”

Source: bDaily