The US on-demand video service Hulu has given up on its plans to launch a UK version, the Telegraph reports.

The decision came after long-lasting talks with the major British broadcasters collapsed.

According to several senior broadcasting executives, Hulu’s negotiation team has said they have been forced to abandon its UK plans.

A senior executive close to the negotiations said: “Hulu’s talks with ITV have come to a halt because the broadcaster wants to focus on growing its own catch up service – ITV Player and not syndicate its content out to a third party at the moment.

“Conversations with Channel 4 and Five have also not come to any fruition because Hulu wants to sell the advertising inventory around both broadcasters’ content – like it does with US content – and this is not something either broadcaster is willing to concede on.

Hulu, which is co-owned by News Corp, NBC, Universal and Disney, has enjoyed huge success in the US.

Source: The Telegraph