Matt Brittin, Google’s UK and Ireland managing director, is anticipating a mobile revolution, the Marketing Week reports.

According to Brittin, we are at the very start of “a revolution where the internet and mobile devices collide and it’s going to change the world over the next three years”.

Speaking at the IAB Engage for Mobile conference, Brittin highlighted faster, better connection; smaller, cleverer devices; low costs and the cloud as the key drivers in the rise of the mobile. He urged the audience to act as mobile pioneers to drive the medium forward at this critical stage.

According to Brittin, Google is taking mobile very seriously. He advised brands to be clear about their mobile strategies and smart about mobile data in analysing what it says about visitors, their aims and purposes.

Mobile has been at the forefront of speculation regarding the future of the web for a good few years – if not a decade. ‘The year of the mobile’ has become somewhat of a joke in digital marketing as each year the revolution is eagerly anticipated.

However, with the widespread adaptation of smartphones, many have been convinced that mobile is finally starting to fulfil its high expectations.

Source: Marketing Week

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