Websites to benefit from new fast-track customised social network

July 8, 2010 in Features

A few days after the official launch of ‘Stribe’, a new web tool to give websites a five-minute social make-over, its creators talk about the importance of social traffic on the web.

Launched on Tuesday after 6 months of private beta testing, ‘Stribe’ opens its social network platform to everyone, making social sharing easier for websites and enabling them to generate more traffic.

The new tool allows any website or blog to create a branded and customised social network in 5 minutes – with only one line of code.

Kamel Zeroual, CEO and co-founder of Stribe, is extremely excited about the launch, and highlighted the importance of generating social traffic for websites.

“Traffic acquisition can be time consuming, manual and not easy to deal with, even for professionals and bloggers. Stribe now helps websites to connect with social media and with other websites sharing the same interests to get more traffic,” he said.

Bigger communities = more valuable websites

With Stribe’s five-minute registration and configuration process, any website can easily add a social element. The features allow visitors to ask questions, connect with each other, express their opinions and join a community of websites around shared interests.

This means more relevant content for visitors and new business opportunities for websites.

“We have designed viral mechanisms to let websites invite and connect with each other. The bigger the community, the more valuable each website becomes”, Gaël Delalleau, Stribe’s CTO and co-founder explained.

Kamel Zeroual and Gaël Delalleau at LeWeb 2009 conference.

“In addition, all generated content will be indexed to improve SEO and drive more traffic to ‘stribed’ websites”, he said.

More than 10,000 websites were involved in Stribe’s beta testing stage. The official launch introduces an additional feature to the product.

The new feature allows websites to better connect with each other. Sites with similar interests can look for communities, join them or create their own to link with others and boost their visibility.

Promising start

Stribe was founded two years ago by Kamel Zeroual and Gaël Delalleau. According to TechCrunch, the company is based both in Paris and San Francisco.

Stribe’s business model is based on selling premium modules with analytics such as the Stribe Back-Office, which provides all key metrics on the site’s community.

The company has made a promising start – it was listed as a finalist at TechCrunch50 2009, the annual conference featuring the most important start-ups of the year. It’s also won the start-up competition at last year’s LeWeb conference in Paris.

The expectations are set high, now it’s up to Stribe to show it can live up to them. The potential is certainly there – a tool allowing websites to connect with each other with minimum fuss represents an opportunity not to be missed for small sites looking to boost their visibility.