The UK’s largest pet shop, Pets at Home, is set to improve its online presence with the help of search engine specialists.

The campaign, which is aimed to improve the company’s online visibility and increase traffic, has already yielded positive results following initial work, Epiphany Solutions – the search specialist – revealed.

Initial results have boasted significant improvements on rankings for key search terms, including ‘dog food’, ‘cat food’ and ‘dog beds’, the latter rising 64 positions to be ranked 6th on Google.

Epiphany also confirmed that work over the past month led to an impressive 13 per cent increase in site conversions from non-brand organic referrals.

Pets at Home, which has over 260 pet stores across the UK, is hoping that the search engine campaign and growing online presence will bring more people to their site and improve sales.

Matt Stead from Pets at Home was extremely pleased with the initial results of the SEO work.

He said: “ We recognise the importance of increasing our online presence and we are confident that Epiphany have the skills and expertise to ensure this happens.”