Date: 20 August 2010
Venue: Hesperia London Victoria
2 Bridge Place, Victoria, London
Cost: £125.00, or £95.00 for new media age subscribers. Non-subscribers pay an extra £25 for a full year’s subscription to new media age

Social gaming is attracting big audiences, whether these are social network enthusiasts on Farmville or woman playing casual games on portals. So how should social games be integrated into the overall marketing mix? This nma Live event takes a close look at social gaming audiences, uncovering what works when trying to reach them and explaining how to gauge the effect of games on your brand.

To book your place or for further details, email nma.live@centaur.co.uk or click here.

Chairman: Michael Nutley, editor-in-chief, New Media Age

9.00-9.20 Registration

9.20-10.00 Introduction: the latest research into the social gaming space.
- Ralph Risk, marketing director EMEA, Lightspeed Research

10.00-10.40 Social gaming in action. What works for which audience. Bespoke games and in-game advertising.
- Adrian Hon, founder and chief creative officer, Six To Start

10.40-11.20 Integrating social games into an overall marketing strategy
- Jean-Paul Edwards, executive director futures, OMD

11.20-11.40 Coffee break

11.40-12.20 Case studies
- Adam Yates, Director Advertising Sales EMEA, WildTangent

12.20-1.00 Panel discussion – the future of social gaming
- Jean-Paul Edwards, executive director futures, OMD
- Adrian Hon, founder and chief creative officer, Six To Start
- Ralph Risk, marketing director EMEA, Lightspeed Research
- Adam Yates, Director Advertising Sales EMEA, WildTangent

via Social Gaming for Marketers – NMA Live.