Highlighting the increasing importance of social media in brand marketing, PR agency Umpf has put together a list of the world’s best social media campaigns.

From iconic brands such as Coca-Cola, Ford, Nike and Nokia to lesser known names such as Ascendgence and DARPA, the ‘Social Media Campaign Hall of Fame’ features 54 innovative case studies.

According to Adrian Johnson, Umpf owner, in heart of any great marketing campaign, there is a brilliant idea.

“Whether they’ve been created to raise product awareness, increase sales, drive footfall, add fans, improve SEO or enhance audience engagement, one simple thread links all these social media campaigns together – a clever concept.

“Each of the campaigns in our Hall of Fame exhibits that trait helping generate brand buzz, conversations, interaction and engagement.”

1.    Boxing Clever – Nike
2.    Seriously Good Work – Warner Bros
3.    Beggar’s Belief – Ascendgence
4.    Green With Envy – Greenpeace
5.    Red Balloon At Night, Social Media Delight – DARPA
6.    Online Blend Recognition – Blendtec
7.    You Are Here – Nokia
8.    The Social Media Fast Lane – Ford Fiesta
9.    If You’re Happy & You Know It, Drink A Coke – Coca Cola
10.    Pix From The Flix – Orange
11.    Let’s Be Frank – FRANK
12.    Sofa So Good – Ikea
13.    Keyboard-Lickin’ Good – BK
14.    Unwrapping Social Media – Virgin Blue
15.    Gimme Some Skin – E4
16.    Cheesy Stunt – Goldenpalace.com
17.    Rainbows Flying High – Radiohead
18.    Gets The Tick of Approval – Nike
19.    Dude, Where’s My Followers? – Ashton Kutcher
20.    Painting The Town Red, Green, Orange… – Sony Bravia
21.    Dell-ivering Social Media – Dell
22.    Mitey Fine Work – Marmite
23.    Whopping Great Big Social Media Idea – Burger King
24.    Keel Over – Lynx
25.    Clicks and Morter – Rage Against The Machine
26.    Do-Nut Pass Up a Facebook Campaign – Dunkin Donuts
27.    China Cup – Adidas
28.    Buddy Holly-Day – TravBuddy.com
29.    Girl Talk – Procter & Gamble
30.    I Know What You Did Last Summer – Vodafone
31.    Eyeing-Up A Donation – eBay, PayPal & Miller Coors
32.    Two’s Company, Tree’s A Crowd – Sony Ericsson
33.    Haiti Earthquake Disaster
34.    A-Rated X Factor – ITV.com
35.    Xperiencing Success –  Sony Ericsson
36.    Simples, Yet Effective – CompareTheMarket.com
37.    Thirsty Work – Twestival
38.    The Many Faces Of Coke – Coke Zero
39.    Social Media Spice – Old Spice
40.    Can We Tweet It? Yes We Can – Barack Obama
41.    Dew A Change – Mountain Dew
42.    Fancy A Fcuk? – FCUK
43.    What Started As A Social Media Wispa  – Wispa
44.    Pink My Ride – Fiat 500
45.    Practising Safer (Sus)Sex – Sussex Safer Roads Partnership (SSRP)
46.    Gillette, The Best A Vamp Can Get – HBO
47.    Nice, Nice Baby – Virgin Mobile
48.    Facing Up To Real Beauty – Dove
49.    Roll vs Cole, You Decide – Sausage Roll Fans Unit
50.    A Sweet Social Media Campaign – Skittles
51.    Averting A Social Media Crisis – ASDA
52.    Grab A Pizza The Social Media Action – Domino’s
53.    Cadbury Brow-ser – Cadbury
54.    The Best (Social Media) Job In The World – Tourism Queensland