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Fashion & new tech combined in innovative music marketing

February 1, 2012 in News Roundup

A creative agency in Singapore has scooped awards and fame with their innovative combination of music, fashion and RFID technology.

Created by DDB Singapore, the campaign set out to engage the young people as well as to increase web traffic and downloads at StarHub Online Music Store.

Partnering with local retailers, the campaign created state-of-the-art fitting rooms that play music matching the style of each person trying clothes on.

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Leading music conference debates visions for digital future

February 1, 2012 in News Roundup

Midem Music Conference has brought together music marketers, cutting-edge technologies, brands and talent for five days of discussions and networking in Cannes.

The world’s largest music industry trade fair once again boasted a range of experts sharing their insights and discoveries on new innovative ways to reach, engage and monetise audiences.

The events culminated in ‘Visionary Monday’, a day of talks and debates around ideas such as ‘has sharing become the new advertising’.

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Discount Thinking Digital tickets back on sale today – grab yours quickly!

February 1, 2012 in News Roundup

Tickets for the North East’s flagship digital event go back on sale today.

At noon, the organisers will release 50 tickets at a discounted rate of £290 + VAT.

One of the top digital events in the country, Thinking Digital, welcomes leading minds from the sector to The Sage, Gateshead, at the end of May.

Just last week, 20 new speakers were announced including Richard Banks, Interaction Designer at Microsoft Research and author of The Future of Looking Back; Jennifer Gardy, Canada’s answer to Brian Cox and Jonathan Forster, a Geordie abroad in Stockholm amd also European GM of Spotify.

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Keep your diet healthy with new North East designed software

January 30, 2012 in News Roundup

Paul Dayan with Sunderland Software City's Bernie Callaghan

South Shields based online nutrition planner, planmyfood, is offering a free trial for anyone looking for a healthier start to the new year.

The diet-planning software analyses the nutritional content of meals to create user-friendly, daily nutrition guidance.

The software tells people if their meals are within guidelines for their medical condition or diet.

It was created by founder Paul Dayan to help a family-member battling an eating disorder.

Paul also uses the product himself after being diagnosed with raised cholesterol.

“Unlike traditional diet planners, planmyfood doesn’t just focus on slimming and weight loss”, he said.

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X-Factor style global start-up tour looks for next Jobs or Zuckerberg

January 26, 2012 in News Roundup

A new start-up competition is launching to find the brightest stars of the tech scenes around the world.

Organised by the technology news website The Next Web, Startup World is holding pitching competitions in 36 cities world wide.

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iPhone sales top world’s birth rate

January 26, 2012 in News Roundup

If you were worried about over-population, fear no more. At least we’ll all have iPhones soon.

Apple’s staggering sales figures mean there’s now more iPhones sold than babies born in the world every day.

According to the tech giant, 37.04m iPhones were sold between October and December.

The Next Web’s Apple editor did the maths and with 377,000 iPhones sold each day, Apple tops the average birth rate in the world, currently at 371,000 per day.

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New £75k funding pool aims for rapid jobs creation in the North East

January 24, 2012 in News Roundup

Tom Harvey is the chief executive of Northern Film & Media.

Tom Harvey is the chief executive of Northern Film & Media.

The creative sector in the North East will benefit from the new £75k fund set to stimulate the creation of film, TV and digital media jobs.

The Creative Jobs Fund targets ‘ready-to-go’ North East film, TV or digital media company expansion programmes or production projects that will create jobs in the region this spring.

The launch coincides with the publication of a new research report which tips the North East as one of the regions to be hit hardest by the forthcoming public sector and welfare cuts leaving more people unemployed.

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Call for innovative marketing ideas ahead of awards

January 24, 2012 in News Roundup

Submissions are now open for the up-coming Marketing Innovation Awards designed to uncover the innovative marketing strategies, start-ups and technologies set to make an impact in 2012.

We at New Media Now are pleased to be supporting the awards ceremony that will bring together the industry to celebrate those excelling in marketing innovation.

In its second year, the MI awards are part of the Marketing Innovation Expo (MIEXPO) – an event showcasing technology-driven marketing trends.

You have until 3 February to expose your innovative side and enter your company into the pool.

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First tenants sign up at new North East digital hub

January 19, 2012 in News Roundup

North East digital agency AYO Media has become the first to sign up for space in a flagship new £9.9m centre for creative industry.

The rapidly growing digital specialist will relocate in the Northern Design Centre on Baltic Business Quarter near Gateshead Quayside.

Trebling their office space, the directors are confident that the move will be a catalyst for future growth.

“This is a huge milestone in the growth of the business as the new office will enable us to enhance our client servicing, provide our staff with a superb working environment and offer the flexibility for future expansion”, managing director Rob Mathieson said.

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Another Doctor Who success for Newcastle production house

January 19, 2012 in News Roundup

The North East’s largest independent production company Dene Films is about to see another one of their successful Doctor Who documentaries released.

Produced and directed by BAFTA-nominated producer Chris Chapman, ‘Looking for Peter’ is included in the release of the 1964 Doctor Who story ‘The Sensorites’ on BBC DVD.

The documentary, which is presented by Sony Award-winning comedian Toby Hadoke, goes out on the road to discover the truth about The Sensorites’ mysterious writer Peter R Newman.

“We’re really proud of this one”, Chris said. “And the reaction it’s been getting so far has been very touching.”

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