Why it's worth knowing that the majority of US adults Google themselves
June 4, 2010 in News Roundup
According to a recent study, 57% of US adults have typed their name into a search engine.
The study, which was carried out by Pew Internet & American Life Project, also found that users are becoming increasingly aware of their online reputation.
The growing tendency of Googling yourself (the study concluded a 10% rise from 2006) was something an ad creative Alec Brownstein picked up on while job-hunting.
Google has made its ‘Remarketing Programme’ available to all AdWords advertisers, New Media Age reports.
Allowing competitors to buy trademarked keywords for their online marketing does not breach the law, Europe’s highest court held.
