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Orange Bus to lead affiliate marketing for dating site

August 12, 2011 in News Roundup

Sarah Johnson, the head of affiliates at Orange Bus with Tom Fotheringham.

Sarah Johnson, the head of affiliates at Orange Bus with Tom Fotheringham.

An innovative dating site Mysinglefriend.com has turned to a North East digital agency to improve its marketing online.

Newcastle-based Orange Bus will manage the affiliate scheme for the site which is set to make online dating less of an lonely task as singletons get their friends involved in the search for a date.

The new client announcement comes just weeks after Orange Bus launched its new digital marketing division which is headed by one of the industry’s leading online conversion experts, Tom Fotheringham.

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NMA Live – Making the latest developments in search work for you

December 23, 2010 in Events

Date: 21 January 2011
Venue: Mayfair Hotel,
Stratton Street, London,W1J 8LT
Cost: £95.00 for subscribers, £125.00 non subscribers
£150.00 for non subscriber plus annual subscription to newmediaage (prices will alter after the 4th January VAT rise)

The most recent IPA Bellwether report showed marketers were revising search budgets up by 9.9% for the next quarter (nma.co.uk, 17 Dec). Social media played a large part in elevating search beyond traditional and affiliate activity in 2010 but if you really want a competitive edge you’ll need to know what’s next for this channel.

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Aleksandr the Meerkat – an ambassador for affiliate marketing

December 9, 2010 in News Roundup, Uncategorized

aleksandr_orlov_bookInsurance comparison site Compare the Market struck gold with their advertising campaign Compare the Meerkat last year.

Featuring a Russian meerkat Aleksandr Orlov, the viral ad campaign was praised for making the rather unexciting prospect of comparing insurance prices funny and interesting.

The idea is, as Aleksandr would describe it, ‘simples’. The ad campaign features a frustrated Aleksandr complaining that everyone keeps coming to his website in search of cheap insurance deals.

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Affiliate marketing can boost your online sales

December 9, 2010 in Features

online_salesA recent survey revealed that affiliate marketing is one of the least understood forms of digital marketing. What’s so tricky about it and, more importantly, why should we care?

We had a chat with Matt Bailey, Managing Director of Performance Mash and former Chair of the IAB Affiliate Marketing Council, to find out.

In case you’re put off by the term, here’s a quick definition for you – affiliate marketing is simply having someone advertise your products, but you pay them only when they make a sale for you.

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NMA Live – The changing world of Affiliate Marketing

July 14, 2010 in Events

Date: Friday 23 July 2010
Venue: Hesperia London Victoria
2 Bridge Place, Victoria
London, SW1V 1QA
Cost: £125.00, or £95.00 for NMA subscribers (extra £25 for non-subscribers)

Affiliate marketing has emerged as one of the most powerful driving forces for sales that interactive marketing has to offer. But the channel is on the verge of significant changes as it adapts to the world of social media and advertisers look to move away from a last-click-wins model of attributing value. This NMA Live will help you make the most of your affiliate strategy in this changing world.

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