NMM had a chance to catch up with the developers of the most talked about mobile game at the moment. With millions of downloads around world, Angry Birds is the king of casual gaming. Niklas Hed, CTO of Rovio, told us about the early stages of the game and what it takes to create a global hit.

Everything started at a regular publishing board meeting where one of Rovio’s developers presented the team with one single image. Everyone loved it, and the Birds were given the green light.

The development of the game took around eight months as, initially, it was only one project among many for the company, Niklas told us. But as the project progressed, they started realising that there might be more to this game than was first thought.

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