Media companies are all too familiar with programmes and events sending huge spikes in traffic. This has prompted the team at digital agency Monterosa Productions to use Amazon’s cloud service to host The Apprentice Predictor, which is kept running through each episode of the show so fans can predict who will get fired.

The company previously used the same service for the BBC’s Visual Radio trial in January, through which listeners could see Chris Moyles at work and interact with him through messaging and polls. Monterosa is also developing the next version of the BBC’s fantasy football-style Celebdaq game in the cloud and expects to use Amazon’s service during peak traffic.

Read the rest of this entry →