by Ardrich
March 17, 2011 in News Roundup
Volkswagen takes pride in its innovative application of new technologies.
To demonstrate its technical fearlessness, the company has launched an augmented reality advertising campaign in Norway.
by Ardrich
February 23, 2011 in News Roundup
A new augmented reality app ‘Virtual Mirror’ gives online shoppers a chance to try things on without having to physically go to a shop.
Aiming to bring a high-end boutique shopping experience online, the app was created for an Australian online retailer Boutique Accessories.
The mirror works using a detection technology to automatically detect a person’s position within the webcam image and place the jewellery in the correct position.
by Ardrich
January 28, 2011 in News Roundup
An augmented reality app has been tested on a TV quiz show in Germany, The Next Web reports.
Earlier this week, Science TV show Galileo used an augmented reality app Junaio to create an interactive quiz experience for viewers.
by admin
September 9, 2010 in Events
Date: 29 September 2010, 08:30-10:15
Venue: Peter House, Manchester
The aim of this mobile briefing is to give some insight and inspiration into the next generation of mobile devices, techniques and technologies that will shape the future of mobile marketing.
The mobile landscape continues to develop at a lightning pace, and with the smartphone explosion driving user behaviour into uncharted territory, it’s critical for brands not just to stay afloat in the present mobile environment, but to be ready for the future.
by Ardrich
September 8, 2010 in News Roundup
Royal Mail is using Augmented Reality (AR) in its new special-issue stamps, calling them the ‘world’s first intelligent stamps’.
Launched last Friday, the stamps use an image-recognition app Junaio to direct smartphone users to specifically designed online content.
After downloading the app, available for iPhone and Android devices, users simply snap a picture of the stamp and are then directed to a website on their mobile browsers where a short film of Bernard Cribbins reading a W H Auden’s poem, ‘The Night Mail’, is launched.
by Ardrich
September 2, 2010 in News Roundup, Uncategorized
Augmented reality (AR) is at the heart of the advertising campaign for the new Volkswagen Golf Match.
Created by Tribal DDB London and Proximity London, the campaign features an augmented reality version of the car which can be examined by the consumers in 3D space.
by Ardrich
September 2, 2010 in Features
Everyone keeps talking about it. And the internet is buzzing with different demos of all the cool things you can do with it. But what does Augmented Reality really mean for marketing? And what do you need to know about it?
Augmented reality (AR) is by definition something that adds to reality. For example computer-generated content mixed with images from the real world.
So far, augmented reality has been scarcely used by companies in their marketing. Real return on investment is yet to be demonstrated and at the moment augmented reality tends to be something only forward-thinking brands are experimenting with and is often thought of as being tricksy.
by admin
August 18, 2010 in Events
Date 15th September 2010 (8:30am – 10:15am)
Venue 3 Albion Place, Leeds, United Kingdom
Duration About 2 hours
Cost £75.00
The aim of this mobile briefing is to give some insight and inspiration into the next generation of mobile devices, techniques and technologies that will shape the future of mobile marketing.
The mobile landscape continues to develop at a lightning pace, and with the smartphone explosion driving user behaviour into uncharted territory, it’s critical for brands not just to stay afloat in the present mobile environment, but to be ready for the future.
by Ardrich
July 22, 2010 in News Roundup
3D technology will soon be accessible for up-and-coming entrepreneurs and small businesses, technology site Stuff.co.nz reports.
A research group at Auckland University has developed a low-cost, real-time 3D vision that could be applied in a variety of different ways, for example map-making, biometric security, augmented reality and forensics as well as effects in games and films.
by Ardrich
June 20, 2010 in News Roundup
IBM’s new Wimbledon app provides geo-specific information to help tennis fans navigate their way through one of the biggest sports events in the world.
