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Bing launches TV campaign to fight Google

March 9, 2010 in News Roundup

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Microsoft’s search engine, Bing, is bravely taking on the challenge of battling its biggest rival.

The multimillion-pound campaign, ‘Bing and Decide’, portrays Microsoft’s search engine as a ‘decision engine’ in juxtaposition to the information overload a Google search inflicts on its users, the Guardian reports.

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Microsoft and News Corp in talks over paid search listings

November 26, 2009 in News Roundup

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Microsoft is suggesting News Corp to remove its content from Google and is offering to pay to make News Corp’s content available through their own search engine Bing, Financial Times reports.

According to the article, Microsoft has also approached other online publishers about their plan.

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