by Ardrich
July 7, 2011 in News Roundup
Online copywriting agency Write My Site has launched a competition to encourage more companies to start blogging.
The winner gets a full editorial briefing from the company, followed by a weekly 250 word article written and uploaded to the winner’s blog for 52 consecutive weeks.
by Ardrich
April 14, 2011 in Features
WordPress has quietly gained the acceptance of the critical masses and grown into the biggest blogging platform on the web.
We asked web trainer Steve Boneham what’s so great about it.
“It’s free, open source, powerful, customisable, expandable. It’s got millions of users and a very active community of developers working with it”, he said.
To host or not to host?
WordPress offers two ways of using it – a hosted version running from the WordPress site often referred to as the ‘dot com version’ or a self-hosted version which means users are running it themselves.
by admin
October 26, 2010 in Events
Date: 28 October 2010, from 10:00am – 5:00pm
Venue: Indie Training Fund at Lux
2-4 Hoxton Square, Hoxton, N1 6NU, UK
Cost: £30 – £200. Bursaries available – please ask.
Event Website
One-day workshop giving real-world insights, current best practices and expert Q&A on multiplatform workflow across TV, Web, Mobile, Apps and more.
by Ardrich
September 16, 2010 in Micro-Bites
Profile
Mario Armando Lavandeira, Jr. is a Cuban-American blogger, TV personality and the man behind the famous celebrity blog Perezhilton.com.
Born in Miami, Florida on 23 March 1978, Lavandeira studied at New York University graduating in 2000 with a BFA in Drama.
by Ardrich
August 19, 2010 in News Roundup, Uncategorized
One of the most recent examples of an attempt to use Online Reputation Management (ORM) to handle extremely negative PR was BP’s response to the oil spill in the Gulf of Mexico.
After trying to control what was said on its own social media pages, the company turned to blogging for help.
They hired two reporters to provide ‘editorial updates’ on the crisis – counting perhaps on journalistic objectivity to help rebuild its damaged reputation.
by admin
July 22, 2010 in Events
When: Thu 12 Aug, 2010 from 1:30pm – 6:30pm
Venue: The Strand Palace Hotel
372 Strand, London, WC2R 0JJ, UK
Cost: Early Bird Ticket – £295
Event Website / Book Now
There are an estimated 100 million blogs online, including thousands of corporate blogs, all aiming to create an open, two-way communication channel between brands and their customers or partners. Behind the rhetoric though, most corporate blogs struggle to be heard. Why is this? What’s the secret of successful corporate blogging? And how do professional bloggers do it?
by Ardrich
July 7, 2010 in News Roundup
A Guardian News Feed plug-in, released on 2 July, enables WordPress users to search and browse for Guardian articles and publish them on their own blog with added commentary.
by admin
June 8, 2010 in Events
Thu 17 Jun, 2010 from 8:30am – 5:30pm
Cavendish Conference Centre
22 Duchess Mews
W1G 9DT, UK
Cost: £95
Description
Social Media Marketing 2010 will bring together leading brands and marketing experts to explore the viral power of social networks.
With the rise of social networks a new marketing medium has emerged: one that requires trust, rewards value and thrives on word-of-mouth. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. The question is: are you making the most of it?
by admin
March 31, 2010 in Features
With Web 2.0 no longer a cryptic name, blogging is as popular as it ever was. Thanks to social media tools like Twitter, users seem to have got past the final remnants of web shyness and blogs are blooming.
Blogs were first published in the mid 1990s, but it was the introduction of simple blogging tools a few years later that really triggered the masses to join in.
by admin
August 29, 2009 in Features
Know your audience
Many marketers now comfortable with social media and the power of online product reviews have also started to lose their timidity about approaching bloggers.
In fact, some women bloggers report marketers may be becoming overeager.
Ketchum, conducting a survey of registrants for July’s annual BlogHer conference—billed as the largest gathering of female bloggers in North America—found that nearly one-half of respondents were contacted by PR professionals weekly. A further 30% got such messages on a daily basis.
Some of that contact, however, appears to be unwanted. Respondents to the Ketchum study indicated that marketers were not doing the necessary research when looking to stir up online word-of-mouth about their products.
