Del Using Twitter

Dell is a big player in the world of PCs and Laptops, but did  you know that they’re pioneers in the world of Twitter in Business too?  Until now, organisations seem to have been slow to realise the potential of Twitter in corporate communications but Dell has embraced the tool and has a whole Twitter-based thing going on here http://www.dell.com/twitter

They have country-specific Dell Outlet Twitters, Twitter highlights from various Dell Blogs, Twitter lounges, Alienware Games Twitters, Community Twitters – in fact it’s all a little confusing really, maybe they’re having a Twitter-overload. The fact of the matter is, however, that they have identified Twitter as a real communication channel and are using it to help them interact with their customers. Some of the Twitters are fed from blogs, so they’re not having to duplicate work. Notably, each Twitter has a real human attached to it – which makes you feel that at least you might get some individual attention rather than an auto-response.

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