by admin
February 10, 2010 in News Roundup
Automated, real-time exchanges, could be the saviour of banner advertising.
A long battle between online display ads and ad spending in search might be about to end – thanks to a new development in display ad business.
Although still in its infancy, the new model will introduce search-like bidding systems to banner buys and is hoped to revive the struggling strand of the industry.
by admin
February 8, 2010 in News Roundup
A new study suggests that Hulu, the US video-on-demand service, has an ad-delivery system that is the most effective for long form video.
Before streaming content, Ad Selector makes viewers select the brands they wish to see ads from.
by admin
December 11, 2009 in Events
Fri 15 Jan, 2010 from 9:30am – 5:30pm
Internet Advertising Bureau
14 Macklin Street
Covent Garden, WC2B 5NF, UK
Cost: £500
Event Website
Description
What it covers
The current economic climate means that budgets have to work harder and stretch further than ever before. This has bought about a change in the principles of online measurement. Marketers previously focused solely on conversion, analysing immediate return on investment but simply looking at the cold hard numbers, whilst still important, is no longer enough. Analysis is now focusing on consumer behaviour; what consumers want, how they respond to marketing and ultimately the most effective ways of getting them to buy.
