by Ardrich
September 2, 2011 in News Roundup
Swedish furniture giant IKEA has launched a new social media campaign to create the first ever personalised 3D showroom on YouTube.
Based on users’ own information on Facebook, IKEA’s tool creates a bespoke 3D model that can then be explored and tailored by users to create their perfect bedroom.
by Ardrich
June 21, 2011 in News Roundup
Running for miles on end with no apparent purpose but staying healthy is a boring thought for many.
So Nike’s recent marketing campaign asking runners to ‘paint their city’ online by mapping out their running routes added a much needed splash of colour to the experience.
When Nike’s market research revealed a large proportion of young people were not excited by running, it launched the campaign using Facebook.
by Ardrich
May 11, 2011 in Jobs
Location: Hougthon-le-Spring
Salary: £20k – £25k
Due to the continued growth of existing contracts, our Client is seeking to recruit a talented web developer to make a significant contribution to the continued success of the business.
You will take responsibility for various bespoke project developments and the maintenance of digital campaigns. As a key member of the development team, you will work closely with Clients; therefore your ability to communicate effectively is vital.
by Ardrich
March 17, 2011 in News Roundup
Volkswagen takes pride in its innovative application of new technologies.
To demonstrate its technical fearlessness, the company has launched an augmented reality advertising campaign in Norway.
by Ardrich
December 6, 2010 in News Roundup
The ‘Digital Life Sacrifice’ campaign, which saw a host of celebrities become invisible on social media channels for charity, has so far not proved a success.
The idea behind the campaign, initiated by pop star Alicia Keys, was for celebrities to sacrifice their digital life until their fans had raised $1m for the ‘Keep a Child Alive’ charity.
It was initially believed that one day would be more than enough to hit the target but after three days the campaign had managed to raise little over $200 000.
by Ardrich
October 6, 2010 in News Roundup
Gillette has launched a Twitter campaign to find out if the public prefers bearded or clean-shaven men.
The campaign will see identical twins Dean and George Georgiandes – one shaven, one bearded – tackle challenges such as a pasta-eating competition and trying to get better service from shop assistants.
by Ardrich
April 15, 2010 in Features
For the first time in the UK, social media is expected to play a key role in the outcome of the General Election. Just as the power to enrich campaigns and engage with voters is only a tweet away, the possibility of humiliation is not far away either.
Even those who were still wondering about the importance of the role social media will play in the election may have had their minds changed by the fierce online response to the Digital Economy Bill.
by Ardrich
April 15, 2010 in News Roundup, Uncategorized
Inspired by Obama’s troops in the US election, UK parties have been busy organising their digital media activities – with varying success.
The Conservatives took a head start after the last election with their campaign sites, including David Cameron’s successful video diary, WebCameron. The Media Week reported that, up until recently, the Tories’ lead has been so substantial that the party has been hailed as an online pioneer in the April issue of Wired.
by admin
March 23, 2010 in News Roundup
A social media attack on Gordon Brown backfired spectacularly and turned the joke on the Conservative Party itself.
The ‘Cash Gordon’ website was launched over the weekend to encourage web users to spread word of the Prime Minister’s links to the trade union, Unite.
What started as a clever social media campaign, ended up as an online embarrassment – by Monday morning, web users had realised that all tweets with a hashtag ‘#cashgordon’ appeared on the website without first being moderated.
by admin
January 25, 2010 in News Roundup
North East comedian, Ross Noble, is leading a social media campaign to put little-known funnyman Tommy Trinder at the top of a Channel 4 poll.
According to an article by The Independent, modern comedians want to see Trinder, who kept the nation smiling throughout the war years, featured in the new programme listing the top 100 comedians in the world.
