by Ardrich
April 22, 2010 in News Roundup
More than 300,000 people have turned to the Vote Match website to help them figure out which party is the best match for their values.
Vote Match features a set of statements that users simply click through either disagreeing or agreeing to them. They then get matched based on how their answers compare with the parties’ answers to the same questions.
by Ardrich
April 21, 2010 in News Roundup
A survey of political websites hails the Liberal Democrats’ site as the most user-friendly, the Guardian reports.
The Political Usability Report, carried out by user experience consultancy Webcredible, focused on the user-friendliness of the websites of 10 parties that hold seats in the House of Commons.
Lib Dems snatched the top spot with a respectful 80 out of 100 points while Tories’ scored 67 points placing them second.
by Ardrich
April 15, 2010 in Features
For the first time in the UK, social media is expected to play a key role in the outcome of the General Election. Just as the power to enrich campaigns and engage with voters is only a tweet away, the possibility of humiliation is not far away either.
Even those who were still wondering about the importance of the role social media will play in the election may have had their minds changed by the fierce online response to the Digital Economy Bill.
by Ardrich
April 15, 2010 in News Roundup, Uncategorized
Inspired by Obama’s troops in the US election, UK parties have been busy organising their digital media activities – with varying success.
The Conservatives took a head start after the last election with their campaign sites, including David Cameron’s successful video diary, WebCameron. The Media Week reported that, up until recently, the Tories’ lead has been so substantial that the party has been hailed as an online pioneer in the April issue of Wired.
