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by Hanna

Call for innovative marketing ideas ahead of awards

January 24, 2012 in News Roundup

Submissions are now open for the up-coming Marketing Innovation Awards designed to uncover the innovative marketing strategies, start-ups and technologies set to make an impact in 2012.

We at New Media Now are pleased to be supporting the awards ceremony that will bring together the industry to celebrate those excelling in marketing innovation.

In its second year, the MI awards are part of the Marketing Innovation Expo (MIEXPO) – an event showcasing technology-driven marketing trends.

You have until 3 February to expose your innovative side and enter your company into the pool.

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by Hanna

Marketing Innovation Expo

January 24, 2012 in Events

Date: 6th March 2012
Venue: Altitude 360, London
Cost: Early bird from £295 PLUS 20% discount with promo code 20NMN
Event website

Now in its second year, MI EXPO, a unique innovation showcase, is set to return in 2012 providing senior marketers’ key insights into the essential technology driven marketing trends for 2012.

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by Hanna

Marketing Innovation Awards

January 24, 2012 in Events

Date: 6th March 2012
Venue: Altitude 360, London
Cost: Entries cost £75 *start-ups are invite to enter for free.
Full details available on the event website

The Marketing Innovation Awards, now in their second year, are set to return to bring a spotlight on the innovative brands, agencies, start-ups & technologies pushing boundaries and shaping the industry.

UTalkMarketing are delighted to be hosting the awards which are taking place on 6 March at the end of MI EXPO at Altitude 360 in London.

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by Hanna

MyBdaily brings social networking to bdaily news bulletin

January 18, 2012 in News Roundup

Si Bales is the Managing Director of bdaily.

Bdaily is looking to re-invent business-to-business networking by combining social networking with their popular North East business news bulletin bdaily.

Titled MyBdaily, the new site offers members a supportive online business community that is dedicated to answer the needs of the business network.

“Bdaily was started to service businesses and the people within them”, bdaily Managing Director Si Bales said.

“Delivering daily business news, relevant to the individual reader as well as offering a more appropriate online channel to promote, connect and profile businesses with others through a deeper, richer experience.”

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by Hanna

Compact: Making the Most of Digital Marketing Platforms

January 11, 2012 in Events

Dates: 8 & 29 February 2012
Time: 10:30am – 4:30pm
Venue: Dance City, Temple Street, Newcastle, NE1 4BR
Cost: Free
Event website

Compact: Making the Most of Digital Marketing Platforms takes an in depth look into the key channels for marketing music using digital media and will assist in developing a strategy for your music business.

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by admin

Digital Marketing Manager

December 6, 2011 in Jobs

Location: Newcastle upon Tyne
Salary: £25000 – £28000 per annum
Type: Permanent

A unique and exciting opportunity for an exceptionally talented digital marketing individual to lead the creation of the world’s biggest online golf community. The role requires a results driven true all rounder.

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by Hanna

L’Oreal targets baby boomers with geo-location apps

November 25, 2011 in News Roundup

L’Oreal is looking to explore geo-location technologies in its app development.

The global cosmetic giant’s digital strategy specifically targets baby boomers by freeing up shopping time for leisure time.

“The big transformation in the retail market is that more and more people believe in proximity”, Georges-Edouard Dias, senior vice president of L’Oreal’s digital business said at the Forrester Marketing & Strategy Forum EMEA 2011.

“So if you combine the power of technology with proximity you start have a powerful tool.”

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by Hanna

Digital opens a world of opportunities for music marketers

November 17, 2011 in Features

It’s time for the music industry to really bring their marketing into the digital era, speakers at the digital music conference Music Futures say.

Nikke Osterback, digital campaign manager at Atlantic Records, and Shamal Ranasinghe, founder of direct-to-fan marketing platform Topspin, were invited to join a panel discussion on how to effectively monetise your fan base.

New Media Now had a chat with the pair to find out the key steps on the path to success.

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by admin

Connecting Communities – digital marketers and small businesses

October 19, 2011 in Events

Date: 26 October 18:00-21:00
Venue: BoHo One, Middlesbrough
Cost: Free
Event website

This month’s Codeworks’ Think and a Drink event boasts yet another great set of speakers & topics.

The event takes place in Teesside at Digital City Boho One in collaboration with the Federation of Small Businesses with the discussion focussing digital marketing.

What are the strategies and tactics that small businesses are using in digital marketing to get ahead? It should be a fascinating & very practical event.

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by Ardrich

Consumers still confused about QR codes

September 6, 2011 in News Roundup

QR_codes_confusingAccording to a new study, QR codes are still a long way off being little more than a marketing gimmick.

The online study, carried out by Simpson Carpenter, found that only 11% of consumers have used QR codes with lest than half (47%) finding them useful.

Kevin Connolly, from Simpson Carpenter, said one of the main reasons for the low adaptation is the lack of familiarity with new technology.

“Marketers would do well to focus on educating and informing consumers about their purpose rather than simply adding QR codes to their products and their advertising campaigns”, he said.

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