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M-Commerce Seminar

August 17, 2011 in Events

Date: 8 September 2011
Venue: IAB, 14 Macklin Street, London, WC2B 5NF
Cost: Free for IAB members and advertisers, £99 (+VAT) for non-members
Event website

This event is a must for advertisers, retailers and agencies looking to establish an M-Commerce strategy or for those looking to improve on an existing strategy.

In 2010, £1.25bn worth of merchandise was bought on Ebay via mobile, and with new technologies like near field communication (NFC) coming into the UK, Juniper research estimates total mobile payments for digital and physical goods could exceed £400bn worldwide in 2015.

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Turning Clicks into Sales

July 13, 2011 in Events

Date: 21 July 2011, 2-4pm
Venue: Northern Stage, Stage 3
Event website

Orange Bus and the Marketing Industry Network have put together this seminar to deliver an insight into the reasons why businesses need to continue to put online at the heart of their marketing strategy.

Orange Bus will focus on User Experience and Conversion techniques to show how they can be key to attracting new business.

In addition, this leading agency will reveal the secrets of conversion as well as demonstrating how to double your marketing budget’s return at no extra cost.

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In-House Digital Marketing Co-Ordinator

July 11, 2011 in Jobs

Type of job: 6 Months Maternity Cover
Location: Redcar
Salary: 
£20,000 per annum

An opportunity has arisen for an experienced Digital Marketing manager to assist the Senior Marketing Coordinator within a well established organisation based in Redcar with the delivery of their digital communications, through the maintenance and development of websites and intranet and management of digital marketing campaigns.

This is a 6 month maternity cover contract and requires someone to start immediately.

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Marketers' love for video sets up bright future for Superkrush

June 17, 2011 in News Roundup

ChrisTaylorSuperkrush

Chris Taylor's Superkrush is set to thrive in a video-focused marketing future.

A North East marketing-film company Superkrush is looking to expand as it celebrates its 10th birthday.

Initially a team of six, Superkrush is set to expand to a team of nine over the coming months and they are looking to capitalise on the “huge opportunities” presented in social media and technology.

Superkrush’s managing director Chris Taylor explained the importance of video as part of the marketing of a modern business.

“Video is predicted to account for 90% of all online traffic by 2013, so businesses are recognising the need for good content and the potential reach film has over other marketing tools,” he said.

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Interactive discussion on measuring the effectiveness of digital marketing

June 9, 2011 in Events

Date: 22 June 2011, 11am
Venue: Marriott London County Hall, Westminster Bridge Road, London SE1 7PB.
Event website

An effective digital strategy is an iterative process. Marketing, Brand Management, and eMarketing must constantly assess their objectives, manage their resources and improvise channel usage.

MphasiS invites you to an interactive discussion on Measuring the Effectiveness of Digital Marketing, which will highlight three key aspects:

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North East photographer awarded for marketing skills

March 30, 2011 in News Roundup

Dave Charnley pic 1Aspiring entrepreneurs in the region have a new role model to look up to for advice in marketing.

Stockton-based photographer Dave Charnley has won a Best New Business award in the Marketing category in a Tees Valley award scheme.

Dave, who set up his business in 2008 after a 20-year career as a press photographer, was extremely proud of the achievement.

“Although I’m lucky enough to have a variety of other awards for my pictures, this is the first time I’ve been singled out for something other than my skills as a photographer”, he said.

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VW embracing augmented reality – innovative ads or waste of everyone's time?

March 17, 2011 in News Roundup

VW_AR_campaign

Volkswagen takes pride in its innovative application of new technologies.

To demonstrate its technical fearlessness, the company has launched an augmented reality advertising campaign in Norway.

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Turning Clicks into Sales – a Digital Marketing Seminar

March 16, 2011 in Events

Date: 6 April 2011, 6pm – 8pm
Venue: The Baltic – Riverside Terrace, Newcastle
Tickets: £30 Full price, £20 MiNetwork members (includes drinks and canapes)
Event website

Orange Bus Digital and the Marketing Industry Network have joined forces to bring you a seminar exploring the reasons why businesses need to continue to put online at the heart of their marketing strategy.

The evening will focus on User Experience and Conversion techniques to show how they can be key to attracting new business.

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There's still mileage in social media

February 28, 2011 in News Roundup

A screen shot from the Social Media Report by Mobious.

The findings of Mobious' Social Media Report can be accessed free of charge from the company's website.

Social media still has a lot to offer for digital marketers, a new report suggests.

According to the Social Media Report issued by North East creative agency Mobious, brands are not taking advantage of social media to its full extent.

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Marketing Week 1-2-1 Digital Strategy Summit

January 6, 2011 in Events

Date: 27 January 2011, from 9:00am – 5:30pm
London, UK
Cost: Free for senior marketing budget holders
Event Website

Uncovering how to plan and execute successful value generating digital campaigns

Marketing Week’s Digital Strategy Summit 2011 brings together 12 leading brands that will showcase the top digital marketing tactics and discuss how the ‘social media revolution’ influences consumers’ behaviour and affects the way marketers work.

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