Avatar of Hanna

by Hanna

Fashion & new tech combined in innovative music marketing

February 1, 2012 in News Roundup

A creative agency in Singapore has scooped awards and fame with their innovative combination of music, fashion and RFID technology.

Created by DDB Singapore, the campaign set out to engage the young people as well as to increase web traffic and downloads at StarHub Online Music Store.

Partnering with local retailers, the campaign created state-of-the-art fitting rooms that play music matching the style of each person trying clothes on.

Read the rest of this entry →

Tags: , , , , No Comments »

Avatar of Hanna

by Hanna

Leading music conference debates visions for digital future

February 1, 2012 in News Roundup

Midem Music Conference has brought together music marketers, cutting-edge technologies, brands and talent for five days of discussions and networking in Cannes.

The world’s largest music industry trade fair once again boasted a range of experts sharing their insights and discoveries on new innovative ways to reach, engage and monetise audiences.

The events culminated in ‘Visionary Monday’, a day of talks and debates around ideas such as ‘has sharing become the new advertising’.

Read the rest of this entry →

Tags: , , , No Comments »

Avatar of Hanna

by Hanna

Compact: Music Business Survival Guide

January 11, 2012 in Events

Date: 15 February 2012
Time: 10:30am – 4:30pm
Venue: Dance City, Temple Street, Newcastle, NE1 4BR
Cost: Free

Although major labels have been slow to react to digital innovations, this has opened up opportunities for new music businesses and entrepreneurs to seize the initiative.

This ‘survival guide’ is designed to assist the region’s new music businesses take advantage of these new opportunities and examine emerging business models. Here we will identify the pitfalls you need to be wary of and improve your chances of achieving success.

Read the rest of this entry →

Tags: , , , Comments Off

Avatar of Hanna

by Hanna

Compact: Making the Most of Digital Marketing Platforms

January 11, 2012 in Events

Dates: 8 & 29 February 2012
Time: 10:30am – 4:30pm
Venue: Dance City, Temple Street, Newcastle, NE1 4BR
Cost: Free
Event website

Compact: Making the Most of Digital Marketing Platforms takes an in depth look into the key channels for marketing music using digital media and will assist in developing a strategy for your music business.

Read the rest of this entry →

Tags: , , , , Comments Off

Avatar of Hanna

by Hanna

Add music to your postcard

January 3, 2012 in News Roundup

Have you ever wanted to send a postcard that enables you to share experiences beyond text and images?

Soundtracking, a free app from Schematic Labs, allows you to combine music, location and a photo acting as a musical postcard and making it easier to share and discover songs.

According to Steve Jang, CEO of Schematic Labs, a musical postcard is much more than just sharing music on social networks.

“Just because you’re listening to something doesn’t mean you like it. It doesn’t mean there’s any sort of emotional or life importance to it. People perk up and listen more when you have that,” he said.

Read the rest of this entry →

Tags: , , , , Comments Off

Avatar of admin

by admin

The social live music industry – where is the money?

December 1, 2011 in Events, Music

Date: 13 December 2011, 2pm-6pm
Venue: eOffice 20-24 Broadwick Street, London
Cost: from £105+VAT
Event website

The live music industry is keen to nail that elusive ‘social’ factor to power their business to the next stage and there are a lot of new services out there to help. But, do they deliver?

Read the rest of this entry →

Tags: , , , , , Comments Off

Avatar of Hanna

by Hanna

North East digital music conference a buzzing success

November 17, 2011 in Features

The Music Futures conference celebrated a successful debut after a full day of lively debates between industry experts.

Focusing on applying innovation into practice for music businesses, the event attracted over 150 attendees across the UK.

“We’re so pleased with everything”, Damian Baetens, Generator’s business development director, said after the day.

“The feedback’s been great. We’ll obviously talk to everyone and do an evaluation afterwards but I just know it’s been a success.”

Read the rest of this entry →

Tags: , , , Comments Off

Avatar of Hanna

by Hanna

Digital opens a world of opportunities for music marketers

November 17, 2011 in Features

It’s time for the music industry to really bring their marketing into the digital era, speakers at the digital music conference Music Futures say.

Nikke Osterback, digital campaign manager at Atlantic Records, and Shamal Ranasinghe, founder of direct-to-fan marketing platform Topspin, were invited to join a panel discussion on how to effectively monetise your fan base.

New Media Now had a chat with the pair to find out the key steps on the path to success.

Read the rest of this entry →

Tags: , , , , Comments Off

Avatar of Hanna

by Hanna

Let’s be optimistic, but realistic, digital music strategist says at conference

November 17, 2011 in Features

Nobody knows what is going to happen, but it is an incredibly exciting time for the industry with lots of new start-ups trying to innovate, Paul Brindley, CEO of Music Ally, concluded at the Music Futures conference.

The event, which took place in Newcastle’s Live Theatre, took place at a time when the music industry is going through big changes.

But in some ways the opportunities have never been greater, Paul says.

“It’s certainly true for those who are prepared to experiment.”

Read the rest of this entry →

Tags: , , Comments Off

Avatar of Hanna

by Hanna

NMN excited to attend new North East digital music conference

November 16, 2011 in News Roundup

The Music Futures event debuted in Leeds earlier this year. Photo by: Tracey Welch Photography 2011

All is set for the most innovative minds in the digital music industry to get together for a day of provoking talks and debates in Newcastle’s Live Theatre.

Organised by the regional music development agency Generator, Music Futures conference debuts in the North East after a great success in Leeds earlier this year.

As media parters of the event, NMN will be there tomorrow to bring you the most interesting conversations of the day.

Read the rest of this entry →

Tags: , , , , Comments Off