Forget the elevator pitch – get your idea across in the sauna!
September 29, 2011 in News Roundup
The Next Web's Hermoine Way met Startup Sauna crew memebers in a sauna. Click on the image to watch the interview on the TNW's website.
The Finnish startup accelerator programme Startup Sauna is on the lookout for the entrepreneurial elite in Finland, Russia and Northern Europe.
The name, unfortunately, is only metaphorical.
In Finnish culture, the sauna is seen as a place where thoughts are clarified and new visions are found.
“In Startup Sauna, the selected teams are theoretically thrown into a scorching hot sauna, with our Coaches adding up the heat and throwing more water on the stones”, the founders explain on their website.
