Apple’s long-awaited advertising platform is looking to do for mobile marketing what Google’s AdWords did for the websites.

Set to dominate mobile advertising, iAd is launching with pre-launch bookings worth a reported $60m featuring brands such as AT&T, Campbell Soup Company, Chanel, Nissan, Unilever and The Walt Disney Studios.

Apple’s CEO Steve Jobs is naturally over the moon about the new platform saying it “offers advertisers the emotion of TV with the interactivity of the web”.

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