Mobile yet to be fully embraced
March 31, 2011 in Features
2010 might have been the eagerly anticipated ‘year of the mobile’, but the huge potential of mobile technology is still being left untapped in the UK, says digital marketing specialist Simon Clayton.
“Mobile is still a small market in the UK”, Clayton told NMM.
In terms of tapping into the mobile potential, we’re a few years behind the US.
“Things are really tight at the moment and companies are focusing on what they consider to be the ‘most important’ things to invest in”, Clayton said.
“Search market and social media are prioritised to come first, mobile is lagging behind.”
