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by Hanna

Leading music conference debates visions for digital future

February 1, 2012 in News Roundup

Midem Music Conference has brought together music marketers, cutting-edge technologies, brands and talent for five days of discussions and networking in Cannes.

The world’s largest music industry trade fair once again boasted a range of experts sharing their insights and discoveries on new innovative ways to reach, engage and monetise audiences.

The events culminated in ‘Visionary Monday’, a day of talks and debates around ideas such as ‘has sharing become the new advertising’.

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by Hanna

Marketing Innovation Expo

January 24, 2012 in Events

Date: 6th March 2012
Venue: Altitude 360, London
Cost: Early bird from £295 PLUS 20% discount with promo code 20NMN
Event website

Now in its second year, MI EXPO, a unique innovation showcase, is set to return in 2012 providing senior marketers’ key insights into the essential technology driven marketing trends for 2012.

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by Hanna

Marketing Innovation Awards

January 24, 2012 in Events

Date: 6th March 2012
Venue: Altitude 360, London
Cost: Entries cost £75 *start-ups are invite to enter for free.
Full details available on the event website

The Marketing Innovation Awards, now in their second year, are set to return to bring a spotlight on the innovative brands, agencies, start-ups & technologies pushing boundaries and shaping the industry.

UTalkMarketing are delighted to be hosting the awards which are taking place on 6 March at the end of MI EXPO at Altitude 360 in London.

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by Ardrich

Consumers still confused about QR codes

September 6, 2011 in News Roundup

QR_codes_confusingAccording to a new study, QR codes are still a long way off being little more than a marketing gimmick.

The online study, carried out by Simpson Carpenter, found that only 11% of consumers have used QR codes with lest than half (47%) finding them useful.

Kevin Connolly, from Simpson Carpenter, said one of the main reasons for the low adaptation is the lack of familiarity with new technology.

“Marketers would do well to focus on educating and informing consumers about their purpose rather than simply adding QR codes to their products and their advertising campaigns”, he said.

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by Ardrich

Social Media: Taking it to the next level

July 14, 2011 in Events

Date: 27 July 2011, 2:00pm – 5:30pm
Venue: The Midland Hotel, Peter Street
Manchester, M60 2DS
Cost: Early bird price £180+VAT (ends 27 June), Full price £225+VAT
Event Website

This half-day seminar will take you beyond the basic tools and techniques used in social media and provide insight into the future of social media trends.

Look at ways you can take your current strategy to the next level to increase awareness of your brand, drive sales and web traffic and engage with your customers in a more sophisticated way.

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by Ardrich

Paint the town with Nike's running campaign

June 21, 2011 in News Roundup

nike_graffitiRunning for miles on end with no apparent purpose but staying healthy is a boring thought for many.

So Nike’s recent marketing campaign asking runners to ‘paint their city’ online by mapping out their running routes added a much needed splash of colour to the experience.

When Nike’s market research revealed a large proportion of young people were not excited by running, it launched the campaign using Facebook.

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by Ardrich

Marketers' love for video sets up bright future for Superkrush

June 17, 2011 in News Roundup

ChrisTaylorSuperkrush

Chris Taylor's Superkrush is set to thrive in a video-focused marketing future.

A North East marketing-film company Superkrush is looking to expand as it celebrates its 10th birthday.

Initially a team of six, Superkrush is set to expand to a team of nine over the coming months and they are looking to capitalise on the “huge opportunities” presented in social media and technology.

Superkrush’s managing director Chris Taylor explained the importance of video as part of the marketing of a modern business.

“Video is predicted to account for 90% of all online traffic by 2013, so businesses are recognising the need for good content and the potential reach film has over other marketing tools,” he said.

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by Ardrich

Facebook gives social media managers 'a big wet kiss'

May 12, 2011 in News Roundup

Facebook users can now tag brands and companies on their photos.

starbucks_facebook

The tech website The Next Web described the move as ‘a big wet kiss’ for marketers.

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by Ardrich

Social media not 'be all and end all' for marketers, specialist says

April 27, 2011 in News Roundup

lazysocialmediamarketing

Fujitsu’s marketing director Simon Carter warns marketers not to be ‘lazy’ as social media is taking over traditional marketing.

Just because it’s perceived to be ‘free’ doesn’t mean we should be over-using it, Carter said.

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by Ardrich

Facebook Innovation Briefing – Leeds

March 31, 2011 in Events

Date: 13 April 2011 (3:45pm – 5:30pm)
Venue: 3 Albion Place, Leeds
Duration: About 2 hours
Cost: £75.00

The aim of this briefing is to provide marketers with insight into the application of current technical capabilities within Facebook, and inspiration when considering the power of Facebook applied to a wider strategic theme.

Social media continues to develop at a lightning pace across all platforms, however in terms of numbers Facebook is the undisputed heavyweight. Constant moderation and innovation are fundamental to Facebook itself; therefore it remains crucial that marketers keep abreast of these latest developments.

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