Definition

Sneezer is an online marketing slang term coined by Charles Nicholls, founder of SeeWhy, to describe any customer that spreads your offers and promotions through social networks.

Social networking sites make it incredibly easy for your “sneezer” customer to share promotions and positive word-of-mouth marketing about your business in a single click with his or her network of friends.

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Lateral Thinking

Q: You can take away the whole and still have some left. You can take away some and still have the whole left. What is it?

A: The word ‘wholesome’

Quote

“Technology makes it possible for people to gain control over everything, except over technology” ~ John Tudor

Definition

Short for radio frequency identification, a technology similar in theory to bar code identification. With RFID, the electromagnetic or electrostatic coupling in the RF portion of the electromagnetic spectrum is used to transmit signals.

An RFID system consists of an antenna and a transceiver, which read the radio frequency and transfer the information to a processing device, and a transponder, or tag, which is an integrated circuit containing the RF circuitry and information to be transmitted.

RFID systems can be used just about anywhere, from clothing tags to missiles to pet tags to food — anywhere that a unique identification system is needed.

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Lateral Thinking

Q: Is it legal for a man to marry his widow’s sister in the state of California?

A: Probably not, since he’s dead.

Profile

Norio Ohga was the former president and chairman of Sony and the driving force in the invention and development of the CD.

Born in 1930 in Numazu, about 75 miles from Tokyo, Ohga spent most of his childhood studying music.

During his studies at the National University of Fine Arts and Music in Tokyo, the forthright Ohga caught the eye of powerful figures resulting in job offers from the chairman of Yamaha as well as from one of the founders of Sony.

In his life, Ohga tried to combine his love for music with a corporate career. He is said to have insisted that CDs store 74 minutes of sound so he could listen to the Beethoven’s Ninth Symphony without interruptions.

During his time at Sony, Ohga held positions of Head of Tape Recorders and Design, Head of Design Centre, Managing Director and Deputy President.

Ohga died on April 23 2011 at the age of 81.

Quote

“One day soon the Gillette company will announce the development of a razor that, thanks to a computer microchip, can actually travel ahead in time and shave beard hairs that don’t even exist yet” - Dave Barry

Definition

Bytecode – Programming code that, once compiled, is run through a virtual machine instead of the computer’s processor. By using this approach, source code can be run on any platform once it has been compiled and run through the virtual machine.

Bytecode is the compiled format for Java programs. Once a Java program has been converted to bytecode, it can be transferred across a network and executed by Java Virtual Machine (JVM). Bytecode files generally have a .class extension.

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Lateral Thinking

Q: A woman proves in court that her husband was murdered by her sister, but the judge decides that the sister cannot be punished. Why?

A: The sisters are Siamese twins.

Definition

Frag is a commonly used term in first-person shooter game. When you kill an opponent in the game you call it a “frag” rather than kill. The term frag is commonly associated with multiplayer deathmatch games.

The word frag was first used in the Vietnam war, but there is some discrepancies as to the meaning of word from this time. Some references point to it being used to describe a soldier who was brutally killed by a grenade, while other resources state “to frag” is a term used in wartimes to describe the use of a fragmentation grenade “to cool the ardor of any officer or NCO too eager to make contact with the enemy”.

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