by Ardrich
June 21, 2011 in News Roundup
As many as eight out of 10 brands working with Google do not have a mobile-optimised website.
Ian Carrington, Google’s head of mobile, said these brands needed to learn from businesses such as House of Fraser and Marks and Spencer.
Speaking at the IAB Mobile Engage event, he said brands which were not mobile-ready were already missing out on ‘such a big opportunity’
by Ardrich
June 10, 2011 in News Roundup, Uncategorized
One of The Global Studio’s recent projects challenged students to develop design-led mobile computing concepts.
Titled ‘On The Move 2 – Mobile Computing Now’, the project focused on forward-looking concepts which could potentially be introduced into the market within two years.
by Ardrich
June 9, 2011 in Events
Date: 22 June 2011, 3pm
Cost: Free
Event website
Over 20 million people each month are using the mobile internet in the UK. If your website is not optimised for mobile you’re turning potential customers away.
But taking your website mobile isn’t always straightforward. What content do you want to offer? How far should it replicate your website? What phones should you develop it for? Should it be transactional? What functionality is unique to mobile? Do you really need an app strategy for your customer base or is a mobile website enough?
by Ardrich
May 25, 2011 in News Roundup
MobiCart is an easy way to build and manage an m-commerce store.
A local m-commerce company has snapped up former Google Director Stephen Lusty.
The announcment was made at the Thinking Digital Conference today.
The leading Industrialist and Google’s former Director of online sales and operations joins MobiCart as Chairman and Investor.
The company, which has recently secured a $500,000 investment, is looking to expand in an industry set to reach $9 billion this year.
by Ardrich
May 24, 2011 in Events
Date: 16 June 2011, 17:30-20:30
Venue: Live Theatre, Newcastle Upon Tyne
Cost: Free
Event website
Generator invites Plugged In members to attend an exclusive Mobile Marketing Masterclass.
Learn everything you need to know about mobile marketing from the experts and get the opportunity to win a free mobile APP developed specifically for your music courtesy of Mobile Roadie.
by Ardrich
May 23, 2011 in News Roundup
A new gaming app from a North East company challenges iPhone owners to take photos in agent-like missions.
Titled ‘Appysnap’, the free app has a simple idea and great prizes.
Players are sent ‘missions’, where they are simply asked to take a photo of a particular item, place or theme within a set time limit.
Missions can be sent at any time of night or day. If a player completes the mission quickly, they can win iPads, Kindles and Amazon vouchers, as well as other incentives.
by Ardrich
May 11, 2011 in Events
Date: 20 May 2011, 9.00am-5.00pm
Venue: The May Fair Hotel, Stratton Street, W1J 8LT, London
Cost: £195.00 for subscribers to new media age, £215.00 for non subscribers
Online media is undergoing one of its biggest revolutions in the last decade. The way media is consumed, bought and traded is fundamentally changing and affecting how every media owner and marketer communicates with their customers.
This one day event will enable you to understand how these changes impact your marketing strategy.
by Ardrich
April 26, 2011 in Events
Date: 12 May 2011
Venue: The Council Chamber at Gateshead Civic Centre
Cost: Free
Event website
Go Go Games is a free half day conference and networking event for mobile games developers. It’s a chance to learn from experts in this field whilst also networking with a national audience of games developers, publishers and aggregators.
The event forms part of Gateshead Digital Summer, a summer-long international celebration of digital technology.
by Ardrich
April 14, 2011 in Events
Date: 27-29 April 2011
Location: Amsterdam / The Netherlands / Westergasfabriek, Pazzanistraat 41
Cost: Full conference pass € 999,00, one day pass € 395,00
Event website
The Next Web brings together the best audience and companies from Europe and the US to discuss the future of the web and mobile.
The Next Web has a soul, a vibe that is shared amongst the speakers, the attendees, the partners and the organizers. Something you have to have experienced before you can put a finger on it.
by Ardrich
April 12, 2011 in Events
Date: 8-9 June 2011
Location: London
Cost: £1395 (£895 if you book before 22 April)
Event website
The Open Mobile Summit provides a 360 degree view of the changing face of media, marketing and mobile commerce as we enter a 4-screen age. If you’re in media, getting a grip on this highly fragmented, fast changing landscape is key to your future success.
