Mobile yet to be fully embraced
March 31, 2011 in Features
2010 might have been the eagerly anticipated ‘year of the mobile’, but the huge potential of mobile technology is still being left untapped in the UK, says digital marketing specialist Simon Clayton.
“Mobile is still a small market in the UK”, Clayton told NMM.
In terms of tapping into the mobile potential, we’re a few years behind the US.
“Things are really tight at the moment and companies are focusing on what they consider to be the ‘most important’ things to invest in”, Clayton said.
“Search market and social media are prioritised to come first, mobile is lagging behind.”
A mobile shop app-builder, 
Small retailers will be able to find out more about their customers’ habits thanks to loyalty schemes using Near Field Communication technology.
Superdrug is using digital watermark technology to enable customers to buy products from their in-store magazine using their smartphones.
Northern Film & Media (NFM) has become the first screen agency with an own iPhone app.
Credit giant Visa is working in partnership with a Turkish bank and a mobile operator to enable contact-free payments on smartphones.
