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by Ardrich

Small businesses not taking advantage of web

July 19, 2011 in News Roundup

smallbusinessMore than half of businesses with fewer than 50 employees do not have a website, a new survey has revealed.

What is more shocking perhaps is that almost 6 in 10 of these businesses do not believe they need to have one.

Creative software developer Serif asked 400 sole traders and small businesses, discovering that 81% of them prefer to buy from companies with websites.

The benefits for the companies with websites were clear with 41% of business leads generated online.

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by Ardrich

Free campaign to get unconnected UK businesses online

May 10, 2011 in News Roundup

wizzit_logoDIY website-builder Wizz-It has launched a campaign to help the estimated 1.5 million unconnected British businesses to get an online presence at no cost.

The ‘British Business? Begin Online!’ campaign will supply an initial 500 UK businesses with a free two month trial comprising a customisable .co.uk domain name and full use of Wizz-It’s simple DIY website builder.

Business owners will be able to reap the benefits of increasing their company awareness in addition to directing their pre-established customers to their brand new professional website.

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by Ardrich

Global brands fail to take advantage of SEO

August 18, 2010 in News Roundup

chocolate_thorntons (1)Global confectioners Mars and Nestle need to drastically improve their online presence to compete with high street brands like Thorntons and Hotel Chocolat, a report revealed.

Search specialist agency Epiphany Solutions analysed the confectionary companies’ online presence following results from its recent SuperBrands survey that saw smaller brands outperform giants such as of Nike and Sony.

The search analysis of the UK confectionary market revealed that global players such as Mars and Nestle were falling behind due to a perceived over-reliance on their brand name and lack of investment in online presence.

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