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by Ardrich

Smartphones give new boost for radio

July 20, 2010 in News Roundup

iphone_radio2 (1)Radio apps are proving popular among smartphone users, Radio audience measurement body Rajar reveals.

According to new figures, 20% of smartphone users have installed a radio app and more than half of them are using it at least once a week.

The survey concludes that radio users seem to be adapting well to the internet with 31% of listeners tuning in online. The catch-up services are also gaining a foothold with 16% having downloaded a podcast.

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