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Definition: Organic SEO

September 16, 2010 in Micro-Bites

Definition

Definition

Organic SEO is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

via Webopedia Computer Dictionary.

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Google Instant does searching for you

September 9, 2010 in News Roundup

google_instantAfter getting the internet buzzing on the eve of their ‘must-attend’ event, Google rolled out its new search ‘Google Instant’ yesterday.

Currently available only to users signed in to a Google Account, the new feature streams search results simultaneously as the user types the query in the search field.

Marissa Mayer, Google’s Vice President of Search Products and User Experience, compared the new feature to power steering in cars.

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PPC, SEO, Search Marketing Specialist

August 14, 2010 in Jobs

Location: Newcastle upon Tyne
Salary: £20k – £25k depending on experience

We are delighted to have available a new position within a well established online retail organisation in the centre of Newcastle for a PPC / SEO specialist.

Our Client requires someone with a sound knowledge in SEO and PPC as you will be working with tight PPC budgets in a highly competitive sector so must be able to hit the ground running.

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Pet shop aims to capitalise on its growing online presence

July 14, 2010 in News Roundup

petsathome (3)The UK’s largest pet shop, Pets at Home, is set to improve its online presence with the help of search engine specialists.

The campaign, which is aimed to improve the company’s online visibility and increase traffic, has already yielded positive results following initial work, Epiphany Solutions – the search specialist – revealed.

Initial results have boasted significant improvements on rankings for key search terms, including ‘dog food’, ‘cat food’ and ‘dog beds’, the latter rising 64 positions to be ranked 6th on Google.

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Human Rights exhibition comes to North East

July 5, 2010 in News Roundup

exhibitionAn international touring art exhibition portraying the story of an ancient Chinese meditation practice is set to arrive in Newcastle this month.

Falun Gong practitioners suffered severe Human Rights abuses in China during the communist regime and the practice has also been the subject of strict Government-led internet censorship during recent years.

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Google Analytics: An Introduction and User Training

June 22, 2010 in Events

Wed 30 Jun, 2010 at 9:30am
Walmar House, London
296 Regent Street
London, W1B 3AL, UK
Cost: £450 (group discounts available)
Event Website

Description:

Our Google Analytics Introduction and User Training course is designed to introduce you to the basics of web analytics and how to use the data you get to make your website better.

We’ll show you how to extract the seemingly small details that could have a huge effect on your business and your bottom line.

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Clothing company targets mature web shoppers

June 20, 2010 in News Roundup

bonmarche_SEO

Clothing brand Bonmarché have rebuilt their website in an effort to attract increasingly web-savvy elderly customers.

The company has turned to search engine optimisation specialist Epiphany Solutions to make sure their online presence is sufficiently prominent to capitalise on this growing market.

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iGlue set to "wikify the web"

June 17, 2010 in News Roundup

iGlue

Launched at a TechCrunch event in London April this year, the semantic web software iGlue is set out to make sense of the information overload, describing itself as “the superglue of the Net”.

iGlue, seeks to enhance the user experience on the web – helping people to understand all the information out there but also helping the internet “understand us and adapt to us”.

According to the technology blog TechCrunch, iGlue “creates an additional information layer over web pages by using natural language technology to understand its content.”

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'Dramatic improvement' in clothing brand's visibility after SEO work

May 26, 2010 in News Roundup, Uncategorized

JDWilliamsJD Williams group has had its online visibility enhanced significantly after search engine optimisation work, search specialist Epiphany Solutions told.

Epiphany Solutions, the UK’s fastest growing search specialist, has conducted preliminary SEO work on behalf of JD Williams’ six main brands. According to the company, the results show a dramatic improvement in the brand’s online visibility.

Initial site modification, in addition to content and architectural changes, were undertaken to maximise the visibility of JD Williams’ sites.

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Google AdWords 101

April 29, 2010 in Events

Tue 11 May, 2010 at 9:30am
Walmar House, London
296 Regent Street, Walmar House
London, W1B 3AL, UK
Cost: £450 (group discounts available)
Event Website

Description:

If you are just getting started with AdWords, or are looking to refresh your memory, this course is the one for you. AdWords 101 will help you lay the foundations for building successful AdWords campaigns.

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