Simplicity of NFC technology means huge commercial potential
January 13, 2012 in Features
Making its way into our every day lives slowly but surely, Near Field Communication (NFC) technology will soon open up a world of commercial opportunities.
We spoke to Richard Myers, Innovation Manager at Newcastle Science City, who has been involved in researching NFC as part of a business incubation programme, to find out whether we’re ready to unleash the full potential of NFC in 2012.
NFC is a generic phrase used to describe close contact wireless communication generally based on RFID (radio frequency identification).
The technology has been around for many years but it’s still far away from becoming a common term like, for example, Bluetooth.
One of the most commonly known applications of the RFID technology is the Oyster card system in the London underground, but at the moment, the average man on the street doesn’t yet understand what NFC is and how it can be used in day-to-day life, Rich said.
This will be changing soon, he predicts.
North East company ScreenReach has announced a new partnership with Bauer Media to create real-time, location-based content on digital radio.
In an age when a mobile phone can perform the function of a camera, video recorder and so much more, why bother with single-use devices at all?
Small retailers will be able to find out more about their customers’ habits thanks to loyalty schemes using Near Field Communication technology.
Superdrug is using digital watermark technology to enable customers to buy products from their in-store magazine using their smartphones.
An American phone company is bringing out a special limited edition of Star Wars themed Motorola DROID (2) smartphones.
