by Ardrich
August 24, 2011 in News Roundup
New image-tagging technology will allow publishers to connect viewers with the contents of photographs, sending them to shopping portals or other information online.
Using Stipple‘s Pipeline, publishers tag items within their photos and give the user the opportunity to go on and buy a dress or a watch, for example, which is featured in the image.
by Ardrich
May 12, 2011 in News Roundup
Facebook users can now tag brands and companies on their photos.
The tech website The Next Web described the move as ‘a big wet kiss’ for marketers.
by admin
November 30, 2009 in News Roundup
A Swedish marketing agency, Forsman and Bodenfors, has experimented with an innovative use of social media.
The campaign for the opening of a new Ikea store in Malmö has been praised for its creativity as well as its simplicity.
by admin
November 30, 2009 in News Roundup
The service, which was launched 26 November, enables Absolute Radio listeners to tag songs straight on their iPods.
The tagging is done simply by holding down the centre button of your iPod while a song you’re interested in is being played. The song will then be listed in iTunes the next time the iPod is synced to it and the decision can then be made to buy the song or leave it.
by admin
November 24, 2009 in Micro-Bites
Definition
Folksonomy A collaboratively generated, open-ended labeling system that enables Internet users to categorise content such as Web pages, online photographs, and Web links. The freely chosen labels — called tags — help to improve search engine effectiveness because content is categorised using afamiliar, accessible, and shared vocabulary.
