A 30-second ad slot in the final episode of the popular TV series ‘Lost’ is currently going for around $900,000, the AdAge reports.
According to the article, the pricing has gone up 400% on last year’s $213,536 for a 30-second spot and is not far under the price for an ad slot in the Oscars broadcast.
The hefty cost is said to demonstrate advertisers’ increasing interest in what’s being called ‘event programming’. As people are turning to online on-demand services to watch shows in their own time, it has become much more difficult for advertisers to assemble a large crowd to which they can show their adverts.
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