A lot of experimentation with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, video banners, ads that take over the whole screen, and little icon bugs that crawl along the bottom. What you’ve probably all seen the most of, however, is the plain video pre-roll that mimics a traditional TV commercial, even though everyone knows it’s not very compelling.

So what does it all mean and what are the implications for business?

Well it means that a whole new raft of advertising tools have just become available, which are well and truly geared towards the TV-loving, hard-to-impress consumers of today.

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