Referred to as ‘the Spotify for movies’, on-demand video service, Voddler, is being pioneered in Scandinavia.

Already around 400,000 Swedes are streaming free videos via Voddler, and the service is reported to be taking on Norway, Denmark and Finland this year. Deals with Disney and Paramount accelerated the success story last October, giving Voddler the access to thousands of their titles.

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