IKEA and YouTube team up to create your dream bedroom
September 2, 2011 in News Roundup

Swedish furniture giant IKEA has launched a new social media campaign to create the first ever personalised 3D showroom on YouTube.
Based on users’ own information on Facebook, IKEA’s tool creates a bespoke 3D model that can then be explored and tailored by users to create their perfect bedroom.

New research has shown a huge number of consumers are going to Youtube for their music online, shunning paid-for downloads in the process.





